Marketing automation business Marketo made its debut on the Nasdaq stock exchange today, and early trading looks strong, with shares up 55 percent over initial pricing.
We're going back to the future, according to Monetate: going back to a time when all commerce was personal.
Guest Post Is new marketing technology enabling marketers to essentially spam people? It appears the current answer is yes, but it doesn’t have to be that way.
Silverpop has raised $25 million in fresh funding to help it reach out to new customers and build new automation tools that generate revenue and improve ROI.
Benioff led the seed and first round of financing in Brandcast, a startup that helps brands maintain a web presence.
Editor's Pick Eloqua's surprise sale to Oracle comes just four months after its initial public offering and follows a strong third quarter. So, why now?
So you have a million likes on Facebook and your latest sweet nothing on Twitter was retweeted 10,000 times. How many dollars found their convoluted ways through all those pipes and tubes into your pocket?
Ries, who cofounded IMVU, and served as a venture advisor at Kleiner Perkins, pioneered the "lean startup" philosophy, which is based on originally Japanese concepts of waste-free processes.
App analytics company Localytics has raised $5.5 million in a funding round led by Polaris Venture Partners.
Marketing automation software company Act-On raises $16 million in its fourth round of funding.
Maybe software *is* eating the world.
Or at least the world of marketing, where marketing automation tools such as Hubspot and Marketo are being added to traditional database marketing, customer relationship management systems, and emerging social media marketing tools.
Marketing automation firm Marketo has made its first acquisition ever with the purchase of social campaign service Crowd Factory, the company announced Wednesday morning.
Marketo and competing marketing automation firms like Eloqua, Pardot, and Silverpop offer software and services focused …
Marketing automation firm Eloqua is in a “quiet period,” but that didn’t stop CEO Joe Payne at CloudBeat 2011 from talking about his company and how the basic SaaS services it provides are transforming business.
For reference, Eloqua offers various …
Marketing automation firm Marketo has raised a massive new round of funding — $50 million — that will help it continue assisting companies with aggressive lead and revenue generation, the company announced today.
“We have a phenomenal growth opportunity now,” …
Marketing automation firm Marketo has launched a new brand targeting small businesses called Spark. Like Marketo, Spark is designed to help businesses generate leads and manage marketing efforts.
Marketo and competing providers like Eloqua, Genius, Pardot and Silverpop are part …
Guest Post
Social networks, search engines and online resources have all created new challenges for business-to-business marketers. Prospects do more research on their own, and it’s not always easy to know how to reach them.
So how do you adapt to the …
Cloud-based translation startup Cloudwords on Wednesday formally announced a powerful new solution for speeding up localization called Translation Management Automation, or TMA.
Launched in mid-February by ex-Salesforce.com employees, Cloudwords helps small-to-midsize companies expand their global presence by finding them translation …
Pardot on Wednesday announced that it is adding new social networking features into its already strong marketing automation service.
VentureBeat took a little heat last week when it came to the topic of marketing automation after a seemingly innocuous guest …
VentureBeat inadvertently stirred up a storm of controversy when we published a guest post about marketing automation.
The guest post, by Justin Gray of LeadMD, looked innocuous enough at first. To our editors, it at first seemed like a straightforward …
Revenue performance management (RPM) software company Eloqua Limited Wednesday filed an initial public offering estimated at $100 million.
Eloqua’s RPM software solution is a software-as-a-service (SaaS) platform that provides its clients with analytics to help predict revenue performance by tracking …
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