Small and medium businesses don’t always know how to market effectively online. For just $150 a month, Signpost can take care of their campaigns, attract new customers, and nurture existing relationships.
Futurelytics, a startup from the Czech Republic, has seed funding to help lots of companies make the most of their customer data by sending custom messages to specific segments of customers.
It’s the age of social media and rich media, so big companies need better ways to easily connect to millions of customers in a way that seems human. Without, of course, actually incurring the expense of real-live humans.
Guest Post How much of the expected $131B spend will your cloud startup take this year?
“The quickness to market is incredible,” says Gregory Phillips, a senior web analyst at OfficeMax. “It’s literally hitting a button.”
Adobe has acquired marketing automation company Neolane for $600 million in cash to build out the Adobe Marketing Cloud.
Insightera has raised $6.5 million for its business-to-business marketing platform that personalizes content in real-time.
Marketing automation business Marketo made its debut on the Nasdaq stock exchange today, and early trading looks strong, with shares up 55 percent over initial pricing.
We’re going back to the future, according to Monetate: going back to a time when all commerce was personal.
Guest Post Is new marketing technology enabling marketers to essentially spam people? It appears the current answer is yes, but it doesn’t have to be that way.
Silverpop has raised $25 million in fresh funding to help it reach out to new customers and build new automation tools that generate revenue and improve ROI.
Benioff led the seed and first round of financing in Brandcast, a startup that helps brands maintain a web presence.
Editor’s Pick Eloqua’s surprise sale to Oracle comes just four months after its initial public offering and follows a strong third quarter. So, why now?
So you have a million likes on Facebook and your latest sweet nothing on Twitter was retweeted 10,000 times. How many dollars found their convoluted ways through all those pipes and tubes into your pocket?
Ries, who cofounded IMVU, and served as a venture advisor at Kleiner Perkins, pioneered the “lean startup” philosophy, which is based on originally Japanese concepts of waste-free processes.
App analytics company Localytics has raised $5.5 million in a funding round led by Polaris Venture Partners.
Marketing automation software company Act-On raises $16 million in its fourth round of funding.
Maybe software *is* eating the world.
Or at least the world of marketing, where marketing automation tools such as Hubspot and Marketo are being added to traditional database marketing, customer relationship management systems, and emerging social media marketing tools.
Marketing automation firm Marketo has launched a new brand targeting small businesses called Spark. Like Marketo, Spark is designed to help businesses generate leads and manage marketing efforts.
Guest Post Social networks, search engines and online resources have all created new challenges for business-to-business marketers. Prospects do more research on their own, and it’s not always easy to know how to reach them.
Cloud-based translation startup Cloudwords on Wednesday formally announced a powerful new solution for speeding up localization called Translation Management Automation, or TMA.
VentureBeat inadvertently stirred up a storm of controversy when we published a guest post about marketing automation.
Revenue performance management (RPM) software company Eloqua Limited Wednesday filed an initial public offering estimated at $100 million.
Guest Post [Editor's note: VentureBeat received several messages saying this story contains inaccuracies. The following corrections have been made: The description of Pardot has been revised to reflect that the Pardot platform does extend into sales, new information on Genius' customer retention has been added, the spelling of Silverpop's Vtrenz product has been corrected, and the statement that Silverpop stopped developing its marketing automation product has been removed. For an update on this story, see our followup post, "What the !@#$ is marketing automation?"