Slack chief marketing officer Bill Macaitis' business card.

Think Slack is just a billion-dollar chat app? You haven’t seen how this company is using it

If you pay any attention to the business software industry, you probably can’t hear enough about Slack’s status as belle of the proverbial tech ball. But the company has admittedly done a less-than-clear (okay, shitty) job of explaining what it’s for, or how or why it helps you get your job done better or more efficiently. So we tracked down a great example.

office interior

Salesforce challenges? There’s help!

As much as people may wish otherwise, Salesforce is not a “set and forget” tool. If users aren’t being guided in how to use it, early frustration can lead them to stop using it altogether — making it entirely irrelevant.

zipcar

Learn how Zipcar drives explosive growth

Shortly after taking over the CMO role at Zipcar two years ago, he began focusing on creating local relevance for Zipsters, introducing performance-based acquisition, programmatic ad buying, and the Zipcar blog, Ziptopia.