Adobe has acquired marketing automation company Neolane for $600 million in cash to build out the Adobe Marketing Cloud.
Salesforce says it has the world’s only unified social marketing suite. Adobe says its marketing cloud is a single service that includes everything digital marketers need to get ahead.
Shift begs to differ.
Salesforce has added a wider array of services to its Marketing Cloud toolset, including Klout, Kred, Kanjoya, and PeekAnalytics, to help businesses not only listen to customers but also better understand them.