Facebook page owners have long yearned for more insight than PTAT -- Facebook's people talking about this metric -- offers. Starting today, they're getting their wish.
Gutcheck has raised $4 million for its on-demand market research community where brands can quickly get answers to their "burning questions."
Two years ago, Apple debuted iAd with the goals of transforming how ads look, work, and sell, charging massive seven-figure sums for allowing brands the privilege of ushering in a brave new world of mobile advertising and capturing almost half of the mobile ad market. Predictably, iAd iFlopped.
BrightEdge has raised $42.8 million in its fourth round of funding. The company provides an enterprise grade SEO platform that applies big data analytics to marketing efforts.
Spinnakr seeks to make data analytics so simple, accessible, and comprehensible that anyone can do it. The company also announced raising a seed round from top tier Silicon Valley investors.
Guest Post As a 15-year veteran of the digital marketing world and a captain of our agency's recent remodel, I have gathered years of insight into necessities of a website relaunch.
You've probably never heard of WPP, but the communication giant's various brands drive $70 billion in media spend and took in $16.5 billion in revenue last year.
Brand Networks has raised $68 million in its first round of funding.The company works with big brands to help them achieve their social media marketing goals. .
Guest Post We’d all like to believe that we’re past the stage where marketing matters. If your product is good enough, shouldn’t the blog reviews and viral attention take care of itself?
Unfortunately, no.
Enterprise software behemoth Salesforce has agreed to buy digital marketing firm ExactTarget for a massive $2.5 billion. This will be Salesforce's biggest acquisition ever.
Visual analytics and marketing platform Curalate studied 500,000 images on Pinterest to discover what drives the most likes and repins. The results might surprise you.
Impersonal, mass emails are easy to dislike and ignore, which is why SimpleRelevance has raised $1 million. SimpleRelevance's platform gathers customer data and then personalized emails to specifically target individuals.
Call it the unicorn problem: beautiful, alluring, magical, and totally non-existent. Social commerce, according to the latest Monetate e-commerce report, is almost as elusive.
Carrier billing doesn't have the hype of digital wallets or NFC, but it's still a pretty convenient way to tackle mobile payments.
Skyword has announced closing $6.7 million in growth financing for its content marketing solutions. This Boston-based startup provides agencies, brands, media, and retail customers with a platform to publish content and tools to distribute it effectively.
Pizza and a movie go together like love and marriage, a horse and carriage, right? So Domino's Brazil has hit on a genius marketing campaign: DVDs that smell like pizza.
Loyalty and payments startup Marqeta has raised $14 million from Greylock IL, Granite Ventures, and Commerce Ventures. The company also announced that it will power the Facebook Card.
Guest Post Here's a good rundown of the key lessons taken from this year's Growth Hacker Conference, an event featuring notable growth hackers from the world's most successful tech companies.
SendUs launched out of stealth mode with $17 million in funding today. The company provides a video submission and management platform so brands can use video content created by fans to their own advantage.
RingDNA released a voice communications platform today that provides sales reps with relevant data so they can make the most of their sales calls. The company also announced raising a $1.9 million seed round.
