Too often, executives who hear about novel (and cheap) methods of marketing think they’ve found a unicorn: a mythical, wonderful, powerful, and beautiful strategy to solve all their problems, cheaply and effectively.
Editor’s Pick In the event that this divisive case reaches the California courts, it will have far reaching implications for the entire health care industry.
Multichannel, which manages and tracks marketing efforts across (shocker) multiple channels, just raised a $3 million seed round from angel investors in Europe and Asia to bolster its engineering efforts.
Taboola is raking in the moola. (Aren’t bad rhymes the best?)
Guest Post Cloud application valuations — and growth expectations — are at an all-time high. Who will chief marketing officers and sales leaders lean on to drive growth?
Small and medium businesses don’t always know how to market effectively online. For just $150 a month, Signpost can take care of their campaigns, attract new customers, and nurture existing relationships.
Yub launched today with $12 million in funding to grow its affiliate network, which aims to help offline retailers drive sales with online offers.
Aiming to be a social networking destination for movie fans and studios alike, MovieLaLa announced today that it has received seed funding from several investors.
If there’s a social/content network that could be voted as most likely to succeed in 2014, it just might be Yahoo’s biggest recent purchase, Tumblr.
If people insist on sharing photos of their food before chewing, swallowing, and digesting it, their friends might as well get something in return.
It’s the age of social media and rich media, so big companies need better ways to easily connect to millions of customers in a way that seems human. Without, of course, actually incurring the expense of real-live humans.
NewMediaMetrics released the results of its annual LEAP survey today, which indexed the twenty-five most loved brands in the U.S.. The iPhone came in first, and 12 of the 25 are tech brands.
TellApart, a company that helps businesses make the most of their customer data, announced today that it had completed the acquisition of AdStack, a provider of email marketing software.
The young startup has landed clients including The Travel Channel, Nestle, and The New York Giants, and it’s just pulled in $2.25M from angel investors.
Guest Post “There are two kinds of people in this world: the workers and the hustlers. The hustlers never work and the workers never hustle.”
GoodData is taking a different tack than most enterprise startups by investing heavily in branding and marketing.
Hearsay Social, the startup that helps sales people avoid those dreaded cold calls, just raised $30 million in its third round of funding.
The former Windows Phone head admits marketing efforts so far have been weak.
Guest Post How much of the expected $131B spend will your cloud startup take this year?
Guest Post Americans are spending more time than ever consuming digital media, but we still have a lot to learn about video ads.
Twitter has hired Google’s former media and entertainment chief, Jennifer Prince, to spearhead its own outreach to Hollywood.
Guest Post There are a number of truths in marketing today that, like the author, have existed for quite some time.
The fact that TV drives tweets is not particularly shocking. The fact that tweets drive TV is much more significant.
Guest Post With technology, marketing has changed forever. Perhaps it’s time to start hiring “chief evangelists” instead of the traditional marketer.
Here’s your chance to land a 30 second ad slot at the Super Bowl.
Guest Post How powerful would it be for marketers to know what their customers are going to do before they actually do it?
It’s 2013, and yet we’re still relying primarily on static images for video discovery on the web.
You’re a technology salesperson. You want to sell to enterprise. How do you find everyone who uses McAfee, Kaspersky, or Sophos antivirus products, or locate companies who use Oracle on Intel Itanium chips?
Guest Post While paid search still holds the top position, its potential for advertisers and search engines alike is hitting a glass ceiling.
Research group Forrester and Shop.org released a report today on the state of online retail and how retailers are spending their marketing dollars.
FlixMaster’s platform for editing and publishing interactive videos is going mobile.
Nokia’s Flickr slipup is textbook pre-launch hype, but we’re still impressed.
Insightera has raised $6.5 million for its business-to-business marketing platform that personalizes content in real-time.
Editor’s Pick Getting to the top of the app store charts is critical for maximizing monetization. But how do top publishers like Kabam, Zynga, and Supercell get there … and stay there?
Spanish telecommunications giant Telefonica isn’t afraid to combat the leading smartphone platforms, Android and iOS.
Guest Post It’s the corporate version of the founder’s dilemma: Rarely can a startup define an emerging market and also go on to lead in its space. Case in point: mobile advertising.
Will Iron Man star Robert Downey Jr. be enough for HTC to take on its smartphone super villains, Apple and Samsung?
Facebook page owners have long yearned for more insight than PTAT — Facebook’s people talking about this metric — offers. Starting today, they’re getting their wish.
Gutcheck has raised $4 million for its on-demand market research community where brands can quickly get answers to their “burning questions.”
Two years ago, Apple debuted iAd with the goals of transforming how ads look, work, and sell, charging massive seven-figure sums for allowing brands the privilege of ushering in a brave new world of mobile advertising and capturing almost half of the mobile ad market. Predictably, iAd iFlopped.