Spinnakr seeks to make data analytics so simple, accessible, and comprehensible that anyone can do it. The company also announced raising a seed round from top tier Silicon Valley investors.
Guest Post As a 15-year veteran of the digital marketing world and a captain of our agency’s recent remodel, I have gathered years of insight into necessities of a website relaunch.
You’ve probably never heard of WPP, but the communication giant’s various brands drive $70 billion in media spend and took in $16.5 billion in revenue last year.
Brand Networks has raised $68 million in its first round of funding.The company works with big brands to help them achieve their social media marketing goals. .
Guest Post We’d all like to believe that we’re past the stage where marketing matters. If your product is good enough, shouldn’t the blog reviews and viral attention take care of itself?
Enterprise software behemoth Salesforce has agreed to buy digital marketing firm ExactTarget for a massive $2.5 billion. This will be Salesforce’s biggest acquisition ever.
Visual analytics and marketing platform Curalate studied 500,000 images on Pinterest to discover what drives the most likes and repins. The results might surprise you.
Impersonal, mass emails are easy to dislike and ignore, which is why SimpleRelevance has raised $1 million. SimpleRelevance’s platform gathers customer data and then personalized emails to specifically target individuals.
Call it the unicorn problem: beautiful, alluring, magical, and totally non-existent. Social commerce, according to the latest Monetate e-commerce report, is almost as elusive.
Carrier billing doesn’t have the hype of digital wallets or NFC, but it’s still a pretty convenient way to tackle mobile payments.
Skyword has announced closing $6.7 million in growth financing for its content marketing solutions. This Boston-based startup provides agencies, brands, media, and retail customers with a platform to publish content and tools to distribute it effectively.
Pizza and a movie go together like love and marriage, a horse and carriage, right? So Domino’s Brazil has hit on a genius marketing campaign: DVDs that smell like pizza.
Loyalty and payments startup Marqeta has raised $14 million from Greylock IL, Granite Ventures, and Commerce Ventures. The company also announced that it will power the Facebook Card.
Guest Post Here’s a good rundown of the key lessons taken from this year’s Growth Hacker Conference, an event featuring notable growth hackers from the world’s most successful tech companies.
SendUs launched out of stealth mode with $17 million in funding today. The company provides a video submission and management platform so brands can use video content created by fans to their own advantage.
RingDNA released a voice communications platform today that provides sales reps with relevant data so they can make the most of their sales calls. The company also announced raising a $1.9 million seed round.
Guest Post Is new marketing technology enabling marketers to essentially spam people? It appears the current answer is yes, but it doesn’t have to be that way.
Entrepreneur and former journalist Courtney Boyd Myers [above] has launched an agency, dubbed Audience.io, to help tech startups with their audience development and digital marketing efforts as they move across the pond.
Admit it, you’ve thought about dabbling in affiliate marketing. After all, who wouldn’t want to make an extra buck by sharing a few products on their blog or Twitter?
Contactually, a startup that helps people stay in touch with their professional contacts, released version 2.0 today as well as an iOS app.
Skimlinks has raised a round of growth financing from Greycroft Partners for its suite of solutions that automatically turn digital content into affiliate links.
Swipp hopes to monetize its opinion-sharing app by charging brands for access to the data.
Guest Post Growing a user base is about more than data science and numbers. It’s about doing real research out in the field, getting to know customers, and giving them what they want.
We’ll drive 2.8 miles for just the right sandwich, but 7.1 miles for a great Italian restaurant.
iPhone users open 17.5 percent of their commercial mail, while Android users open 8.93 percent, and BlackBerry owners open only .24 percent.
Salesforce says it has the world’s only unified social marketing suite. Adobe says its marketing cloud is a single service that includes everything digital marketers need to get ahead.
Shift begs to differ.
Tealium has raised $15.6 million of growth capital to expand its enterprise tag management platform.
Guest Post Want to improve your marketing and drop your costs? Teach your employees to treat their customers one level above crap.
“Social shopper media company” Collective Bias has raised $10.5 million to expand its approach to brand marketing, which leverages an army of influencers to publish content on social media.
Android is a hot button for mobile gaming industry experts. Some believe it will grow to be the biggest platform developed for, some say it’s the one of the worst to work with.
If you’re creating a game, recent data says you should be focusing heavily on marketing, the reviews you get. And if you’re a mobile game, you also now have a much bigger audience to make love you.
With $3 billion in forecast revenue, Yahoo might be seeing its first real growth in years.
Embeddable Notebooks are an extension of the popular Pinterest-style digital notebooks: collections of projects, photos, and ideas that help users organize information and get things done.
B2B marketing startup Demandbase has raised $15 million in new funding to help it add more sales members and push for growth in U.S. and European enterprises.
The ‘Quietly Brilliant’ HTC of 2009-2013 is dead. Long live (?) the new HTC.
Reports are coming out that Google Alerts is not working as it used to and is no longer as useful a tool for brands, businesses, and marketers.
The myth of the “average shopper” is dead, according to New York City customer analytics startup Custora.
Online scrapbooking site Pinterest unveils its new look, including enhanced navigational and discovery features.
HG Data uses a data-driven approach to help salespeople build lists of potential enterprise customers, and is ready to disrupt the legacy IT market.
The firm has stolen Cyndi Reseburg away from The Hatch Agency and Graham Hancock from Revision3 for marketing and video total domination.