‘Programmers loathe’ developing games for Android, says Geomeric founder

Android is a hot button for mobile gaming industry experts. Some believe it will grow to be the biggest platform developed for, some say it's the one of the worst to work with.

Marketing, reviews, and mobile may all determine if your game is a hit or a flop

If you're creating a game, recent data says you should be focusing heavily on marketing, the reviews you get. And if you're a mobile game, you also now have a much bigger audience to make love you.

Demandbase hooks $15M to improve B2B marketing and real-time engagement

B2B marketing startup Demandbase has raised $15 million in new funding to help it add more sales members and push for growth in U.S. and European enterprises.

Google Alerts ‘broken,’ ‘useless,’ and slowed to a ‘trickle’

Reports are coming out that Google Alerts is not working as it used to and is no longer as useful a tool for brands, businesses, and marketers.

Custora’s new analytics platform lets retailers test practically any marketing strategy

The myth of the "average shopper" is dead, according to New York City customer analytics startup Custora.

Pinterest debuts style makeover with fresh new look, tighter backend

Online scrapbooking site Pinterest unveils its new look, including enhanced navigational and discovery features.

HG Data gets $2M to map connections between businesses

HG Data uses a data-driven approach to help salespeople build lists of potential enterprise customers, and is ready to disrupt the legacy IT market.

Google Ventures steals two marketing masterminds to blow its portfolio up

The firm has stolen Cyndi Reseburg away from The Hatch Agency and Graham Hancock from Revision3 for marketing and video total domination.

Sprout Social launches #BePresent to give brands free social media checkups

How is your company doing in social? Are you engaging customers, fans, and potential customers? And are you doing it better than your competitors?

App developers: need reach, retention, revenue? Scringo doubles time-in-app and recurring sessions

Your app is wonderful, amazing, and awesome, and it's one in a million. Literally.

PTTOW is the Dalai Lama + Coca Cola + Will.i.am + GE + Elon Musk

That vision has produced events where Activision and the State Department, QuikSilver and the Gates Foundation rub shoulders with music industry giants. And where beauty and fashion -- Diane von Furstenberg -- meet brains and technology: Google Glass.

Facebook’s new ‘custom audiences’ tools for advertisers package its product better (that’s you)

Facebook is moving beyond the simple "X liked Coke" to the meaning of that like -- and using more nuanced clues based on what Facebookers have posted and shared on the site to built that characterization.

Sephora: Our Pinterest followers spend 15X more than our Facebook fans

Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a half billion dollars is far too cheap.

Curalate introduces analytics for visual social media on Pinterest and Instagram

A picture might indeed be worth a thousand words as visual social networks Pinterest and Instagram continue to grow. But how do analytics change when photos say more than text?

Best Buy’s marketing head: ‘We need HTC back in the market’

It's not just gadget geeks who are eager to see HTC back on top.