Bislr wants to help SMBs manage their online marketing activities by creating one platform to rule them all.
New York-based Persado wants to provide marketers with data to help them build a successful campaign or promotion.
"Smart Data" startup Sailthru raised $19 million to grow its platform, which sends customized marketing content to millions.
After being acquired by Microsoft in June, Yammer has laid off some of its sales and marketing staff.
"There are new channels popping up every week, and consumers are spending time with brands in new places ... engaging with brands like the Miami Dolphins across eight to 10 channels, which makes them look like eight to 10 people."
Collaborative platform for home remodeling and design Houzz receives funding from big name investors.
"The core reason for the deal is that we have a killer Facebook advertising solution, and they have a killer Facebook analytics solution," Unified VP of corporate communications Dave Donohue said.
Guest Post Search engine optimization isn’t just a buzzword anymore. Businesses are increasingly turning to SEO strategies to ensure they rank well in search engines.
Radius raises $12.4 million for its database of small business data and the sales leads that come out of it.
Adometry, a startup that generates analytics to get a better return on advertising, has raised a $8 million round of funding, the company announced today.
Offerpop is taking a page from Dropbox. Or Salesforce.com. Or, if you want to go old-school, the personal computer itself.
While a couple of bucks for an app may not be a big deal, no one wants to waste money. So try-before-you-buy is a great idea, especially for those apps that you can't full evaluate within the 15-minute Google Play refund period.
Guest Post Investing time, capital, and resources to align the ideal go-to-market B2B strategy can easily burn out the most ambitious and experienced. Here's how to survive.
360 Incentives creates a unified dashboard to create, manage, and measure incentive programs.
Guest Post Two once-great analog companies, Polaroid and Fujifilm, have struggled with the transition to the digital economy -- but with different results.
On December 21 last year, Facebook quietly added the ability to segment fans by region. Which means that social media monitoring companies are now finding all kinds of juicy oddities in fan counts of major brands.
Guest Post If you’ve ever thought about paying for inauthentic endorsements like this, you better pump the breaks because third party review sites are now making it as obvious as Snooki’s spray tan that you’ve invested in fake reviews.
The Associated Press is running a sponsored tweets campaign. But the news company is not paying Twitter any money, and the sponsored tweets are not the kind of sponsored tweets that we're used to.
Infusionsoft raises a whopping $54 million for its custom, all-in-one sales and marketing automation software.
Guest Post I started my user experience education in a very different way than most.