Guest Post Our findings show the disconnect between social media strategies and business value is forcing many executives to rethink their overall approach, and the infrastructure they built to support it.
How is your company doing in social? Are you engaging customers, fans, and potential customers? And are you doing it better than your competitors?
Your app is wonderful, amazing, and awesome, and it’s one in a million. Literally.
That vision has produced events where Activision and the State Department, QuikSilver and the Gates Foundation rub shoulders with music industry giants. And where beauty and fashion — Diane von Furstenberg — meet brains and technology: Google Glass.
Facebook is moving beyond the simple “X liked Coke” to the meaning of that like — and using more nuanced clues based on what Facebookers have posted and shared on the site to built that characterization.
Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a half billion dollars is far too cheap.
Marketing intelligence startup Aggregate Knowledge raises $11.4 million in new funds.
A picture might indeed be worth a thousand words as visual social networks Pinterest and Instagram continue to grow. But how do analytics change when photos say more than text?
It’s not just gadget geeks who are eager to see HTC back on top.
Guest Post NFC technology offers unprecedented opportunities to brands that want to convey a tech-savvy image while delivering valuable offers and collecting vital consumer insights.
Bislr wants to help SMBs manage their online marketing activities by creating one platform to rule them all.
New York-based Persado wants to provide marketers with data to help them build a successful campaign or promotion.
“Smart Data” startup Sailthru raised $19 million to grow its platform, which sends customized marketing content to millions.
After being acquired by Microsoft in June, Yammer has laid off some of its sales and marketing staff.
“There are new channels popping up every week, and consumers are spending time with brands in new places … engaging with brands like the Miami Dolphins across eight to 10 channels, which makes them look like eight to 10 people.”
Collaborative platform for home remodeling and design Houzz receives funding from big name investors.
“The core reason for the deal is that we have a killer Facebook advertising solution, and they have a killer Facebook analytics solution,” Unified VP of corporate communications Dave Donohue said.
Guest Post Search engine optimization isn’t just a buzzword anymore. Businesses are increasingly turning to SEO strategies to ensure they rank well in search engines.
Radius raises $12.4 million for its database of small business data and the sales leads that come out of it.
Adometry, a startup that generates analytics to get a better return on advertising, has raised a $8 million round of funding, the company announced today.
Offerpop is taking a page from Dropbox. Or Salesforce.com. Or, if you want to go old-school, the personal computer itself.
While a couple of bucks for an app may not be a big deal, no one wants to waste money. So try-before-you-buy is a great idea, especially for those apps that you can’t full evaluate within the 15-minute Google Play refund period.
Guest Post Investing time, capital, and resources to align the ideal go-to-market B2B strategy can easily burn out the most ambitious and experienced. Here’s how to survive.
360 Incentives creates a unified dashboard to create, manage, and measure incentive programs.
Guest Post Two once-great analog companies, Polaroid and Fujifilm, have struggled with the transition to the digital economy — but with different results.
On December 21 last year, Facebook quietly added the ability to segment fans by region. Which means that social media monitoring companies are now finding all kinds of juicy oddities in fan counts of major brands.
Guest Post If you’ve ever thought about paying for inauthentic endorsements like this, you better pump the breaks because third party review sites are now making it as obvious as Snooki’s spray tan that you’ve invested in fake reviews.
The Associated Press is running a sponsored tweets campaign. But the news company is not paying Twitter any money, and the sponsored tweets are not the kind of sponsored tweets that we’re used to.
Infusionsoft raises a whopping $54 million for its custom, all-in-one sales and marketing automation software.
Guest Post I started my user experience education in a very different way than most.
With the global economic climate expected to improve, Gartner predicts that the “major retardants to IT growth will lift.”
Perhaps it was the most re-tweeted tweet in history. Or the photo with the most Facebook likes ever. Most likely, it’s a history of consistently engaging via social media.
The cost of acquiring loyal users for iPhone and iPad apps shot up by almost a third last month as marketers started the big Christmas season push.
Shanghai-based socia media agency Mailman Group sets up at [sesame] seed stage startup fund.
Guest Post As brands like Starbucks and Honda showed this year, marketers can use social networks for more than just sending messages to customers.
48 percent of the most popular pins on Pinterest lead to expired pages on top retailers brands, according to a new study by Curalate, the social curation company.
Tapit’s Near Field Communication chips allow advertisers to deliver relevant content to consumers’ phones.
Oracle’s quest to offer cloud services for just about everything continues.
Customer advocacy platform Influitive closes $7.3M Series A.
Want to market your company or yourself on Facebook? Now it’s easy to find a reputable company that won’t get you banned from the most popular social network on the planet.