Want to market your company or yourself on Facebook? Now it’s easy to find a reputable company that won’t get you banned from the most popular social network on the planet.
Guest Post For marketers, there are big changes ahead for Digital Asset Management.
Richard Stallman, the grand old man of open source software and president of the Free Software Foundation, is calling Canonical’s Ubuntu Linux “spyware” and calling on the open source community to uninstall the software, shun the company, and “give Canonical whatever rebuff is needed to make it stop.”
In 2008 a French engineer in Silicon Valley started a newsletter about a fascinating new slice of the technology market: mobile apps. Today, his company regularly drives 250,000 downloads for featured apps … and sometimes more than 500,000.
Apple is spending $100 million bringing some Mac manufacturing back to the U.S. That sounds like good news to those who are worried about the decline of U.S. manufacturing. But not to all.
Forrester released a new report today on mobile marketing. As it turns out, there’s only one group of mobile customers that marketers want to target. Big shocker: It’s not the 7 percent of American adults who still refuse to use a mobile phone.
The vast majority of bloggers tend to write in the dark, toiling away in relative obscurity while a few grab the spotlight. That’s true for the almost four million “mommy bloggers” in the U.S. as well.
Imagine you could post a tweet which your followers view, engage with, watch video in, listen to audio in, and get detailed information about five or six related details … all without leaving Twitter.
Cloud company AgilOne launches predictive marketing intelligence platform and closes $10 million.
Mobile commerce has been the next big thing for some time now, and it’s not all hype: 16.3 percent of all online Black Friday online sales were consummated over mobile.
Lattice Engines raises $20 million for its “big data for big sales” platform.
Facebook is now better assisting its direct response marketers with the addition of a self-service tool designed to measure and optimize campaign performance.
So you want to share that tweet, but don’t want to retweet. And you don’t want to copy, paste, and email, or take a screenshot and send it. Twitter will soon have a solution for you.
Three companies, over $30 million, and its not even noon on the West Coast.
Marketers, thou shalt have big data.
Pinterest is serious business, and this new tool helps businesses take it seriously.
Ziff Davis finds a new owner in a cloud tech firm.
Mobile ad marketplace Medialets raises $10 million in its third round of funding.
Guest Post If there is one thing that we’ve seen as a constant throughout the 2012 presidential campaign it is that social media has been the go-to-tool for engaging younger audiences and getting them to influence their friends.
German mobile marketing platform Trademob raises $15 million in its second round of funding.
Inbound marketing software business HubSpot has raised $35 million in fresh funding to help it grow quickly, a sign that the six-year-old company could be readying to go public.
54 percent of the world’s biggest 100 brands are now connecting with fans and customers on Instagram, and brand adoption on Instagram is growing faster than Google+ and Pinterest.
MindBody provides marketing tools, scheduling, analytics, networking and point of sale services for health and wellness providers.
I kind of feel like Fat Bastard in Austin Powers: the Spy Who Shagged Me as he’s laying back on a couch, shirtless, displaying his abdominal pulchritude, saying “I’m dead sexy!”
90 percent of small businesses are Facebook, and 70 percent are on Twitter. LinkedIn, Google+, and Pinterest? Not so much.
Guest Post You can’t just stare at the social stream and use your gut to know if it’s working or not.
Guest Post Facebook recently released its “Custom Audiences” feature, which allows digital markets to run advertising campaigns targeted specifically to certain customers and prospects. With nearly 83 percent of marketers using Facebook, what can marketers actually do with this new tool?
It seems almost certain that Apple will announce an iPad Mini tomorrow in San Jose. And for several reasons, advertisers can’t wait.
Lithium Technologies discloses $5.6 million, likely behind its recent acquisition of Social Dynamx.
With revenues drying up in online content creation, sources say that Yahoo will revert back to a technology company.
While the average app store developer might make under $10K a year from his or her apps, Joe Kaufman has managed to generate millions of downloads to his hit Lost City and Secret of Grisly Manor apps, generating massive revenue and making him a self-made millionaire.
Former AOL executive Orey Gilliam has launched a “competitive intelligence” tool to let sales and marketing professionals, as well as media buyers, spy on their competitors.
Salesforce has added a wider array of services to its Marketing Cloud toolset, including Klout, Kred, Kanjoya, and PeekAnalytics, to help businesses not only listen to customers but also better understand them.
BloomReach, the “big data” tool for marketers that is used by the likes of Neiman Marcus and Williams- Sonoma, has raised $25 million in a round led by New Enterprise Associates (NEA).
Ries, who cofounded IMVU, and served as a venture advisor at Kleiner Perkins, pioneered the “lean startup” philosophy, which is based on originally Japanese concepts of waste-free processes.
In the movies, corporate barons and evil geniuses have command and control centers with giant screens displaying the disposition of their empires. A new product from HootSuite may not make you James Bond or Dr. Evil … but it will give you the ability to see and showcase your social media status in a very big way.
Google for nothing and your Facebook for free?
Customer intelligence and marketing platform Emailvision raises $30M
Most two-year-olds are growing fast. But few are growing as quickly as social media management service SproutSocial, which is riding the wave of social media escaping the marketing department and penetrating the entire enterprise.