The Associated Press is running a sponsored tweets campaign. But the news company is not paying Twitter any money, and the sponsored tweets are not the kind of sponsored tweets that we're used to.
Infusionsoft raises a whopping $54 million for its custom, all-in-one sales and marketing automation software.
Guest Post I started my user experience education in a very different way than most.
With the global economic climate expected to improve, Gartner predicts that the "major retardants to IT growth will lift."
Perhaps it was the most re-tweeted tweet in history. Or the photo with the most Facebook likes ever. Most likely, it's a history of consistently engaging via social media.
The cost of acquiring loyal users for iPhone and iPad apps shot up by almost a third last month as marketers started the big Christmas season push.
Shanghai-based socia media agency Mailman Group sets up at [sesame] seed stage startup fund.
Guest Post As brands like Starbucks and Honda showed this year, marketers can use social networks for more than just sending messages to customers.
48 percent of the most popular pins on Pinterest lead to expired pages on top retailers brands, according to a new study by Curalate, the social curation company.
Tapit's Near Field Communication chips allow advertisers to deliver relevant content to consumers' phones.
Oracle's quest to offer cloud services for just about everything continues.
Customer advocacy platform Influitive closes $7.3M Series A.
Want to market your company or yourself on Facebook? Now it's easy to find a reputable company that won't get you banned from the most popular social network on the planet.
Guest Post For marketers, there are big changes ahead for Digital Asset Management.
Richard Stallman, the grand old man of open source software and president of the Free Software Foundation, is calling Canonical’s Ubuntu Linux “spyware” and calling on the open source community to uninstall the software, shun the company, and “give Canonical whatever rebuff is needed to make it stop.”
In 2008 a French engineer in Silicon Valley started a newsletter about a fascinating new slice of the technology market: mobile apps. Today, his company regularly drives 250,000 downloads for featured apps ... and sometimes more than 500,000.
Apple is spending $100 million bringing some Mac manufacturing back to the U.S. That sounds like good news to those who are worried about the decline of U.S. manufacturing. But not to all.
Forrester released a new report today on mobile marketing. As it turns out, there's only one group of mobile customers that marketers want to target. Big shocker: It's not the 7 percent of American adults who still refuse to use a mobile phone.
The vast majority of bloggers tend to write in the dark, toiling away in relative obscurity while a few grab the spotlight. That's true for the almost four million "mommy bloggers" in the U.S. as well.
Imagine you could post a tweet which your followers view, engage with, watch video in, listen to audio in, and get detailed information about five or six related details ... all without leaving Twitter.