Is it best to share on Tuesday or Thursday? Does it matter if your tweet is 15 words or 25? And does using a question mark really reduce your chances of viral growth?
Adolescent founders launch OrbitFront to link e-retailers with reviewers.
Guest Post My dentist is finally online. But her service provider, Demandforce, isn’t doing her any favors. Consider this excerpt from the email that I received.
Social engagement tool Buffer will be announcing an integration with top Twitter web and mobile client TweetCaster tonight.
HootSuite announced an new update to its popular social media management utility today, adding functionality that veers into intranet-light territory similar to a Yammer or a Chatter.
Having a big brand behind your startup can do a lot for a company’s name. Pepsi — one of the biggest names in the world — launched an incubator in Brazil today, helping local entrepreneurs create companies, while using their sprightly teams for PepsiCo-brand marketing projects.
Samsung mocks Apple; Apple is smug. Which is better?
How do you succeed online in the crowded, noisy, and sometimes scammy local search market? If you’re Stik.com, you succeed by focusing on transactions that are infrequent, expensive, and have a high cost of failure.
Editor’s Pick When Salesforce.com acquired Buddy Media for $689 million, it made a major step toward cashing in on those untapped marketing dollars.
Today’s audiences aren’t automatically sold by celebrity endorsements anymore. Instead, they’re tribal to major online influencers who not only know their industry well but are the ones disrupting it and propelling it forward.
You’ll often hear “Big Data” startups promising to help companies unlock the true value of their data, but are they delivering?
How do you promote your app before it’s even launched? Or create buzz around just one more app in a sea of 600,000 others?
Neil Patel didn’t start web analytics company KISSmetrics because he loved the product, or the idea, or the customers. Very simply, he wanted to make money, as he told the crowd here at GROW 2012 yesterday. After revealing his motivation, Patel proceeded to reveal the methods behind his madness — the metrics he measures that have driven KISSmetrics to 100 percent year-over-year growth.
Maybe software *is* eating the world.
Or at least the world of marketing, where marketing automation tools such as Hubspot and Marketo are being added to traditional database marketing, customer relationship management systems, and emerging social media marketing tools.
Travel storytelling and discovery app Tripl just executed a genius guerilla marketing idea: handing out fake parking tickets at Y Combinator’s demo day that promo the company’s app — and investor-readiness.
Viral videos are not just about cute cats anymore.
Guest Post The next generation of Internet elite are bypassing the display ad slog altogether and creating ad products that enable brands to engage natively with their audiences.
Guest Post This week, San Francisco-based Virgin America is celebrating its fifth anniversary. That’s an anniversary that few startups hit and very few startup airlines hit.
Don’t get emotionally attached to your ideas. Be ruthless about killing off the medium performing ideas and just keep the absolute best.
Wildfire, the social media marketing company Google unexpectedly acquired last week, has just released a big ol’ body of research dealing with the finer points of fandom — online fans for big brands, that is.
Sprout Social kicked off two new publishing tools today to further help businesses get the most out of their social media campaigns: Sprout Queue and ViralPost.
Would you do it just for the ranking?
Sponsored Post So this is the final post of a very cool consultation series. Trend Hunter and The Next Web both looked at Egnyte, the hybrid cloud company…
500,000 new users each month? $76 million just closed in second round funding? Maybe not quite all in a day’s work for JustFab’s chief executive Adam Goldberg, but it is in character for an entrepreneur who started his first company at age 16.
Referly launched its public beta today, which helps online businesses create referral programs to expand their markets.
It’s really, really hard to sell to Joe Blow.
Editor's Pick Rewards network Kiip announced today that it closed $11 million in a second round of investment. The funding will go towards expanding Kiip’s rewards system beyond gaming, infusing ‘moments of happiness’ into everyday life.
It’s not fan count. Not the number of retweets per week, or how many likes you received. Nor is it the number of times someone has clicked the +1 button on your site.
Social media marketing company Fetch Plus has closed $720,000 in seed financing. Fetch raised this round just two months after completing the JFDI-Innov8 Bootcamp and is the first company out of the program to announce follow-up funding since the May 4 demo day.
ThriveHive, a startup that provides a comprehensive marketing platform for local businesses, just announced that it’s closed a $1.5 million seed funding round today. The money will contribute towards customer acquisition and further developing the software, which creates custom marketing plans and marketing tools for small businesses.
Guest Post How many emails do you receive each day? 20? 50? Over 100? How many do you pay attention to? How many lead you to take action? If you are like me, very, very few.