Guest Post
(Editor’s note: Christian Arno is the founder of Lingo24. He submitted this story to VentureBeat.)
With the online population growing at far greater speed in developing and emerging markets than in North America and Western Europe, the opportunities for businesses …
Guest Post
(Editor’s note: Mike Courtney is the founder of Aperio Insights. He submitted this story to VentureBeat.)
Ideas are cheap.
As entrepreneurs, we’ve got a constant flow of ‘em. They’re new. They’re innovative. And any one of them might be the …
Apsalar is one of 70 companies chosen by VentureBeat to launch at the DEMO Fall 2010 event taking place this week in Silicon Valley. After our selection, the companies pay a fee to present. Our coverage of them remains objective.…
Integrate is one of 70 companies chosen by VentureBeat to launch at the DEMO Fall 2010 event taking place this week in Silicon Valley. After our selection, the companies pay a fee to present. Our coverage of them remains objective.…
iContact, a provider of email marketing services like newsletter creation and distribution, just raised $40 million in its second round of funding spearheaded by JMI Equity.
The email marketing technology is designed for small businesses to help them track email …
Email marketing services provider ExactTarget acquired its reseller mPath Global on Tuesday for an undisclosed amount in a bid to expand its services in Asia and the Pacific. mPath has since been re-launched as ExactTarget Australia.
ExactTarget offers marketing and …
Guest Post
(Editor’s note: Chris Drake is CEO and founder of FireHost, Inc., a secure Web hosting company. He submitted this story to VentureBeat.)
In business, “turning on the faucet” is a metaphor for flooding your market with the full spectrum of …
On-demand data-mining service provider Visual IQ is the latest player in software as a service to draw interest from investors, raising $3 million in funding from Fog City Capital on Monday.
Others include RealPage, which offers Web-based software that helps …
Following a string of recent acquisitions, IBM has announced that it will purchase marketing automation software maker Unica for about $480 million — at a price of $21 a share.
In the past few months, IBM has gobbled up the …
Guest Post
(Editor’s note: Bill Flitter is CEO of dlvr.it, a content syndication service. He submitted this column to VentureBeat.)
The explosive growth in social media is forcing today’s marketers to ditch their hard sales pitches and flashy page takeover ads. While …
Guest Post
(Editor’s note: Jason Cohen is an angel investor and the founder of Smart Bear Software. This story originally appeared on his blog.)
You probably think of “tech support” as the bottom of the food chain.
After all, the people …
Guest Post
(Editor’s note: David Goldenberg is co-founder of PigSpigot.com, a user-generated greeting card site. He submitted this column to VentureBeat.)
My company recently faced a tough decision. Like most Internet startups, we wanted to get the word out about our product, …
Guest Post
(Editor’s note: Brendan McManus is co-founder of Startup Digest. He submitted this story to VentureBeat.)
By now, you’ve probably heard from so many social media evangelists that you roll your eyes when the topic comes up. Can’t blame you.
The …
DoubleVerify, a company that tracks online ad placement, has raised $10 million in second round funding.
Given the importance of online advertisements as a key source of revenue on the web, it’s also important to make sure that the ads …
E-mail marketing giant ExactTarget bought CoTweet, an early leader in helping businesses manage their presence on Twitter, in a move today that will combine their offerings in e-mail and social media.
It’s probably the right move: ExactTarget decided it would …
Guest Post
(Editor’s note: Brant Cooper is an independent consultant specializing in marketing and product management. He submitted this story to VentureBeat.)
Have you ever viewed a world map where South is up? It’s a useful frame of reference, since our Eurocentric …
Guest Post
(Editor’s note: Jim Nichols is a senior partner at Catalyst:SF, a marketing capital firm focused on entrepreneurs. He submitted this story to VentureBeat.)
Many start-ups have trouble making an impression. They make a lot of noise, but no one seems …
Guest Post
(Editor’s note: Serial entrepreneur Scott Olson is president of MindLink Marketing. He contributed this column to VentureBeat.)
In a startup, there is no more precious commodity than capital. It’s hard to come by and easily burned – and marketing budgets …
Guest Post
(Editor’s note: Michael Greenberg is COO of Loyalty Lab. He submitted this story to VentureBeat.)
It’s easy to think that your start-up is centered in a green field or blue ocean, but typically, that’s not the case. Only the lucky …
Guest Post
(Editor’s note: Adam Toren is co-founder of YoungEntrepreneur.com. He contributed this story to VentureBeat.)
You’ve heard, time and again, how critical engaging in social media is to your start up – but you probably haven’t heard it laid out this …
