2015-marketing-automation

2015: the year marketing automation finally catches on

I am often amazed that a client and I are both living in the same year. No, they didn’t pull up to the meeting in a DeLorean — it’s the way they utilize their marketing technologies.

Engagement marketing

Welcome to the era of engagement marketing

Marketing has shifted from talking at people, or focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.

MA-report-cover

Top 10 Marketing Automation companies: The VB Index report

Marketo is the most user-friendly. LoopFuse is the most recommended by current users. Act-On is often most often chosen by non-tech SMBs. And while SAS put on a strong showing as both a very user-friendly and flexible enterprise system, Hubspot took away top honors as the best all-around marketing automation system.

mouse trap

The unprofitable SaaS business model trap

Marketo filed for IPO with impressive 80 percent year-over-year growth in 2012, with almost $60m in revenue.
Except, they lost $35m. WTF?