Engagement marketing

Welcome to the era of engagement marketing

Marketing has shifted from talking at people, or focusing on transactions, to engaging with people – building meaningful, life-long, and personalized relationships.

MA-report-cover

Top 10 Marketing Automation companies: The VB Index report

Marketo is the most user-friendly. LoopFuse is the most recommended by current users. Act-On is often most often chosen by non-tech SMBs. And while SAS put on a strong showing as both a very user-friendly and flexible enterprise system, Hubspot took away top honors as the best all-around marketing automation system.

mouse trap

The unprofitable SaaS business model trap

Marketo filed for IPO with impressive 80 percent year-over-year growth in 2012, with almost $60m in revenue.
Except, they lost $35m. WTF?

billion-dollar enterprise startups

The next billion-dollar enterprise tech companies

SuccessFactors. Taleo. Yammer. What do these companies have in common? Each is an enterprise tech company worth billions of dollars, indicating rapid growth in the emerging enterprise technology industry.