Microsoft’s Yusuf Mehdi says Xbox SmartGlass takes an open view of mobile-console integration (interview)

Naturally, Yusuf Mehdi, chief marketing officer for Microsoft’s game business, thinks that his company won the battle of the press conferences at the Electronic Entertainment Expo (E3). But it remains to be seen whether fans will opt for Microsoft’s view of the future of gaming and how tablets and smartphones fit into it. The company introduced its Xbox SmartGlass app, where users can tap mobile devices and use them to control a game console and queue up their entertainment. It’s a unique vision now, but Mehdi believes it will be a shot in the arm for Microsoft’s ambitions in the home. Microsoft’s SmartGlass will work not only with Windows tablets and phones, but it will also support usage based on Apple iPad or iPhone. We caught up with Mehdi at the Electronic Entertainment Expo (E3) in Los Angeles. Here’s an edited transcript of our interview.