How to pitch to tech journalists

Here at VentureBeat we receive a considerable number of bad pitches, both from PR firms and from entrepreneurs themselves. To make life more tolerable for everyone, we have decided to provide some tips on how to ensure that your pitch is not one of them. Let’s start with some typical examples of the bad pitch.

Is Netflix heading for a downhill ride?

This is more than a case of sour grapes. Time Warner CEO Jeffrey L. Bewkes belittles movie-rental company Netflix in an interview with The New York Times today. “It’s a little bit like, is the Albanian Army going to take over the world?” he asked. “I don’t think so.”