PeopleLinx does metrics for LinkedIn -- definitely niche, but it's a niche where there's a lot of money to be mined, say investors.
Mobile and web analytics company Mixpanel has just launched a new product to help companies track their best sources of revenue.
Neil Patel didn't start web analytics company KISSmetrics because he loved the product, or the idea, or the customers. Very simply, he wanted to make money, as he told the crowd here at GROW 2012 yesterday. After revealing his motivation, Patel proceeded to reveal the methods behind his madness -- the metrics he measures that have driven KISSmetrics to 100 percent year-over-year growth.
Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: …
Jessica Mah, co-founder and chief executive of business finance startup InDinero, took the stage at the Web 2.0 Expo this afternoon to explain how she solved a problem that her company faced last year: It wasn’t making any money.
At …
Guest Post
Editor’s note: Clate Mask is co-author of the New York Times bestseller Conquer the Chaos and CEO of Infusionsoft,. He submitted this column to VentureBeat.)
There’s an old business maxim that goes “Where performance is measured, performance improves. Where performance …
Apsalar is one of 70 companies chosen by VentureBeat to launch at the DEMO Fall 2010 event taking place this week in Silicon Valley. After our selection, the companies pay a fee to present. Our coverage of them remains objective.…
Twitter chief operating officer Dick Costolo revealed that the company is seeing 190 million unique visitors a month and 65 million tweets a day in New York today.
The choice of metrics is interesting, in part, because Twitter is using …
