5 tips for selling to the new power generation

Today’s entrepreneurs face a major branding challenge. The next generation of power purchasers is here — and they’re some of the most drastically different consumers to date. A group of young influencers in their mid-twenties to early thirties, members of the Millennial Generation have their fingers on the tech pulse and a thick wad of cash in their wallets.

Tailoring your mobile strategy to the “new” Millennials

Millennials, those Americans age 18 to 34, had fondly (wink) been given the reputation of the “entitlement” generation. They grew up during prosperous economic times when their Boomer parents had the funds to purchase the latest and greatest innovations retailers had to offer, from clothes to gadgets to automobiles.