Want marketers to measure your emotions? That technology's coming (video)

Want marketers to measure your emotions? That technology's coming (video)

Measuring emotions isn’t as hard as it sounds.

Researchers have shown they can use technologies to measure your emotional state of mind for market research, educational, and medical purposes. The technology could ultimately become part of a larger set of tracking tools that will help companies tailor products and services more precisely to people they’re targeting.

Rosalind Picard, a researcher at the Massachusetts Institute of Technology’s Affective Computing Research Group, gave a speech at the … Continue Reading

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Want marketers to measure your emotions? That technology's coming (video)

Measuring emotions isn’t as hard as it sounds.

Researchers have shown they can use technologies to measure your emotional state of mind for market research, educational, and medical purposes. The technology could ultimately become part of a larger set of tracking tools that will help companies tailor products and services more precisely to people they’re targeting.

Rosalind Picard, a researcher at the Massachusetts Institute of Technology’s Affective Computing Research Group, gave a speech at the … Continue Reading

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Want marketers to measure your emotions? That technology's coming (video)

Measuring emotions isn’t as hard as it sounds.

Researchers have shown they can use technologies to measure your emotional state of mind for market research, educational, and medical purposes. The technology could ultimately become part of a larger set of tracking tools that will help companies tailor products and services more precisely to people they’re targeting.

Rosalind Picard, a researcher at the Massachusetts Institute of Technology’s Affective Computing Research Group, gave a speech at the … Continue Reading