Guild Wars 2 challenges MMO establishment with hybrid business model (preview)

The massively multiplayer online (MMO) games business is about to get even more competitive. Market leader World of Warcraft (WoW) dodged a bullet when the launch of Star Wars: The Old Republic (SWTOR) put only a minor dent into its customer base, which still sits at an imposing 10.2M. But the next challenger is already on its way in the shape of NCsoft‘s Guild Wars 2, due for release later this year.

World of Warcraft patched as Blizzard Entertainment tries to reverse declining subscriptions

Blizzard Entertainment  released a huge patch on Tuesday for its hit game World of Warcraft, as part of an effort to turn around a significant drop in subscribers. As we reported earlier this month, player numbers dropped from 11.1 million to 10.3 million in the third quarter of 2011, and parent company Activision Blizzard must surely now be looking over its shoulder at the upcoming big budget rival Star Wars: The Old Republic.