It looks like Facebook's huge mobile risk is turning into a huge mobile opportunity.
New Flurry Marketplace will make it easier to place mobile ads that target the right audiences.
Google will keep the lion's share of mobile ad spend this year. Still, the search giant's stranglehold on ad dollars in mobile is slowly loosening as new players like Facebook come onto the market.
New York City-based mobile ad startup Dobleas has emerged out of stealth with a $5.4 million investment from FreakOut, a Japanese digital marketing company.
Brands, how would you like to know exactly where and when your competitors advertise? Publishers, how would you like to know exactly which brands are advertising at competing publications -- and who sold them those ads?
Stealthy LifeStreet Media, which raised a large $66 million round last year, is eager to boast about the performance of its social and mobile advertising platform.
Mobile ads get a shot in the arm from Adcade's HTML5 tech. And Adcade gets a shot in the arm from a group of VC firms and angels.
Guest Post
Monetization isn’t a simple process for us mobile developers. Advertisements, paid installs, in-app purchases — these all can generate revenue for mobile app developers, but they aren’t the only methods available.
Our friends in the industry have taught us a …
Guest Post Mobile advertising isn't the answer for marketers looking to add presence to smartphones and tablets. Mobile enablement is.
Sequoia Capital led this round of funding for the mobile-ad network.
Guest Post Media planners just love putting apps in their mobile ad buying plans. But are apps the right focus when it comes to mobile advertising?
Facebook is putting a hold on its external ad network. The company was conducting tests of Facebook ads on other mobile networks, but those tests have come to a halt.
Facebook today made its mobile app install ads infinitely more attractive to app makers who want to pay to increase their downloads.
Thanks to Facebook's new mobile ads, the entire mobile ad sector saw a huge boom in 2012.
Despite the massive growth of Android smartphones, advertisers still covet iPhone users more than any other platform.
If you want to maximize ad revenue in your mobile app, develop for iPhone, allow rich media ads, pass keywords to advertisers about content and users, and focus on health, news, entertainment, and fitness segments.
Advertisers are using Flurry's analytics to target ads at the right mobile consumers.
Yes, it's a mobile advertising platform -- but it's mobile advertising with a fresh coat of paint.
It looks like strong mobile ad performance has breathed new life into Facebook's stock.
Two months into testing a program for promoting sponsored applications in Facebook's iOS and Android applications, the social network has opened the service to all developers.
