Apple made a big splash this year with its iAd network for high-quality ads from big brands, but new mobile ad network Moolah Media says it’s already successful by aiming for advertisers who aren’t quite as high-end.
The San Francisco …
AdMob was one of the big success stories in mobile advertising, at least from a venture capital perspective. Now a team of former AdMob and Google employees are launching a new mobile ad startup called MoPub, and they’ve raised seed …
Shedding light on Google’s latest thinking about “the perfect ad,” Google’s vice president of product management, Susan Wojcicki, ran through five demos in 10 minutes at the Web 2.0 Summit today in San Francisco.
Wojcicki, who is in charge of …
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Omar Hamoui, founder and chief executive of Google-acquired mobile ad startup AdMob, is leaving the search giant for what the company says are personal reasons.
Only five months have passed since the acquisition finally closed, which means Hamoui spent …
Verve Wireless, a startup that offers mobile publishing and advertising platforms for local media companies, announced today that is has snagged $7 million in a funding round led by BlueRun Ventures.
The Verve Publishing Platform allows publishers to easily bring …
Yahoo Japan has acquired location-based mobile ad firm Cirius Technologies. Cirius is based in Tokyo and operates AdLocal, a service that targets consumers with ads. It takes into account the physical location of the users via global positioning system (GPS), …
Working in the mobile advertising business, New York City-based Xtify has been building its platform for brands and other app developers, allowing for geo-targeted notifications — most often, ads — that are pushed to consumers when they are within a …
PlacePop, a company that allows any company to create and maintain virtual loyalty cards, launched its iPhone app today. It also announced fresh funding of $1.4 million from a number of angel investors.
PlacePop wants to replace the clumsy, physical …
Are you a hip location-based service looking to make money by selling ads for retailers on your übersnazzy iPhone app, which all the cool kids are using? Take another look at your business model. Chances are the good old SMS …
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(Update: Separately, Nuance has agreed to buy VoiceSignal Technologies for $293 million, signaling further consolidation in the mobile voice search industry after Tellme’s acquisition by Microsoft.)
Time Warner’s AOL has gobbled up Boston-based mobile advertising startup Third …
