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5 tips for outstanding mobile advertising experiences

This article is part three of an ongoing content series called “Maximizing Mobile Ad Monetization” presented by Supersonic. With an increasingly complex mobile ecosystem, the series will guide publishers to take back the reins and navigate the intricacies of mobile advertising. See the first and second post in the series.

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Mobile Programmatic: How advertisers and agencies will best leverage mobile-first opportunities

Walk into any ad or media agency today, and those working there will acknowledge that audiences are shifting their time and attention to their mobile devices. The agency’s advertising clients will say the same. But when you follow up on where their digital ad spend is going, you’ll find it’s mostly going to traditional online media. Why? Because it’s easier.

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Why mobile advertising is much smaller than you think

Contrary to popular belief, mobile is an untested channel for most Fortune 500 brands. Forrester recently found that mobile represents only five percent of brands’ total advertising budget — and the majority are not making significant increases in their mobile investment year-over-year.

MobileBeat Predictive Apps

Adtech 2015: 5 predictions (plus 4 things that won’t happen)

You don’t have to be a fortune-teller to get a sense for some of the trends that will dominate the ad-tech landscape in the coming year. Some of them are relatively obvious, such as the continued onslaught of mobile and a higher penetration of phablets.

7 Smart Ways to Use Mobile Analytics

7 smart ways to use mobile app analytics

Going with your gut feeling may work occasionally, but if you’re making decisions based on cold, hard data, you’re going to be more successful.