Native advertising is one of the Biggest New Things in that realm, but now the U.S. Federal Trade Commission (FTC) is pointing out that the genre needs to avoid being just another version of a very old game: Let’s deceive the customer.
Millennial Media released its “Mobile Mix” report today, looking at key advertising trends with a focus on mobile manufacturers, devices, operating systems, and connected devices.
Russia’s vibrant mobile advertising scene has seen two major moves in the last few weeks: the launch of ad network AdCamp by Pult Group and IMHO Vi, and the announcement of a $3 million investment in mobile real-time bidding platform AdMoment by two venture funds.
The shortest Thanksgiving-Christmas shopping season since 2002 is almost upon us, but it promises to deliver record earnings. Based on an exhaustive analysis of 450 billion retail website visits over the past seven years, and direct insight into 72 percent of all the cash flowing into the 500 largest retail websites in the U.S., Adobe is forecasting the biggest Thanksgiving, the biggest Black Friday, and the biggest Cyber Monday in history.
The car company’s Race the Sun ad has players swiping and tapping their way past obstacles to market its new 2014 Range Rover Sport.
Women are now the primary purchasers of electronics for their families, and that’s something brand advertisers have yet to exploit.
REDWOOD CITY, Calif. — One thing came out of this morning’s discussion on making mobile games successful.
You’re having a garage sale. Perhaps a neighborhood social. Or, you’re trying to drum up business for your local landscaping company.
Why not buy a mobile ad?
The age of an ad-free Instagram is just about over.
Fast ad testing, meet real-time bidding.
In the next five years, mobile advertising will grow over 300 percent from about $13 billion today to just under $40 billion, Juniper Research says in a new report. Believe it or not, that guidance sounds too conservative, and too slow.
Guest Post Adam Landis is the VP of business development for LifeStreet Media.
Mobile advertising continues to be up and to the right as 33 percent of clicks on Google ads are now from smartphones or tablets, impressions are up 37.1 percent, clicks are up 16.2 percent, and advertiser spend is up 23.1 percent.
A study of more than 200 billion ads on Facebook says that mobile ads on iPhone generate 1,790 percent more return on investment than ads on Android. Even worse, advertising on Android actually costs more than it returns.
Performance marketing company Nanigans released a study today showcasing that Facebook advertising is alive and well, with retailers seeing a 375 percent explosion in click-through rates from Q3 2012 to Q3 2013 — and healthy 152 percent return on investment.
After dipping its toes into lock screen charity donations in August, Locket will now let its users choose the next few charities it will feature.
Foursquare is trying to silence its critics in the most effective way possible: by generating real revenue.
Editor's Pick Facebook and Twitter may dominate discussions about mobile native ads, but Airpush says it’s about to steal some of their thunder.
Today LiquidM is launching its white-label mobile ad management platform, an all-in-one solution that lets ad firms manage and optimize their campaigns.
Guest Post Despite Google’s claim that it is merely looking out for the wellbeing of its users by hiding keyword data, Google doesn’t hide the data if you pay for it. That is, if marketers place paid ads in Google Adwords for their keywords, Google will pass along visitor keyword data.
Everyday GameAds claims to use proprietary algorithms to seek out highly engaged mobile gamers for its in-game video advertising.
You saw an ad on your laptop at work. Decided to do a quick Google search on the product on your phone at lunch. Then bought it on your iPad at home after dinner. How’s a savvy online advertiser to know when his or her ads work?
TellApart, a company that helps businesses make the most of their customer data, announced today that it had completed the acquisition of AdStack, a provider of email marketing software.
Love may just be a few clicks away, Taco Bell has a “happier” hour, and you — yes you! — have one brand-new Apple iPad unclaimed at this very moment.
Many of Gameloft’s older titles continue to perform well for the company.
Twitter just bought the digital ad exchange it has been planning to launch since at least May of this year. The news-of-the-moment social network acquired MoPub for a purchase price of $350 million in stock
Android app revenues will hit $6.8 billion this year for smartphones alone, ABI Research said today. That’s almost double the total from last year.
It’s still only about 60 percent of Android rival iOS.
Between 2011 and 2012, Google’s mobile ad revenue share grew by 14 percent. From that figure down to one percent between 2012 and 2013 is a long, steep tumble.
Locket, a New York City-based startup that lets you earn money from ads on your Android phone lock screens, is aiming to use its technology for good.
Ad network and data-analysis company Rocket Fuel is planning a $100 million initial public offering, according to documents filed with the SEC.
Apsalar, maker of a mobile ad platform that lets you intelligently purchase highly profitable ads, announced today that it has raised $9 million in a second round of funding led by DCM.
Guest Post Alex Romanov is CEO of iSIGN Media.
Here are the first of the promised updates to VentureBeat’s Mobile Advertising Index.
You can tell if people are clicking on your mobile ads, but if that ad drives them to visit a physical store rather than your online store, how can you tell?
Mobile ad firm Millennial Media has agreed to acquire Jumptap for more than $200 million in stock.
The Israeli startup makes mobile fashion games that give brands the opportunity to get their merchandise in front of style-savvy consumers.
Marketers are bringing the tracking cookie-like advertising to the physical world.
Guest Post There are a number of truths in marketing today that, like the author, have existed for quite some time.
Guest Post Gaining undivided user attention is a marketer’s utopia.
Guest Post There’s an ongoing conversation about the quality and success of mobile advertising that has struck nerve with a lot of people.