HasOffers, a Seattle-based provider of mobile advertising-tracking services, has raised a $9.4 million Series A led by Accel Partners.
A year ago today, CEO Mark Zuckerberg "rang the bell" to open trading in one of the most hotly-anticipated initial public offerings in history as Facebook hit the stock market. And promptly went splat.
Guest Post When I co-founded InMobi in 2007, we took a novel “east-to-west” approach to our growth, starting in India before moving into other developing markets, then finally into more traditional “Western” markets as well.
Tumblr's new mobile ad platform may finally help the company turn a profit. And it's about time.
There's a reason that even though Android has almost caught up to iOS in downloads, it's still way behind in monetization.
Facebook exec Sheryl Sandberg said Facebook's mobile ads will increase in engagement if not in number and called mobile more important than TV for advertisers.
Nuance is making a smart argument for why voice could be the key to making money in mobile advertising. And it might just work out.
Company also adds industry pioneer Trip Hawkins as a senior advisor.
Mobile ads are annoying, and Namo Media says it has the fix.
Google's ramping up mobile monetization today with a new sponsored search result ad type, a product listing ad. It also reduces the mobile search presence of the showroomer's biggest ally: Amazon.com.
New York City-based mobile ad startup Dobleas has emerged out of stealth with a $5.4 million investment from FreakOut, a Japanese digital marketing company.
Brands, how would you like to know exactly where and when your competitors advertise? Publishers, how would you like to know exactly which brands are advertising at competing publications -- and who sold them those ads?
Mobile ads get a shot in the arm from Adcade's HTML5 tech. And Adcade gets a shot in the arm from a group of VC firms and angels.
With 74 million daily posts, Tumblr is a big haystack to get lost in. Which is why the company is planning to monetize its mobile product the new old-fashioned way: pay-per-view. You pay, that is, and others view.
Facebook's earnings just hit the wire, showing $1.585 billion for the quarter and a grand total of $5.1 billion for all of 2012, narrowly beating estimates of $5 billion.
Guest Post Mobile advertising isn't the answer for marketers looking to add presence to smartphones and tablets. Mobile enablement is.
Gentlemen may prefer blondes, but advertisers like iPads.
Guest Post I started my user experience education in a very different way than most.
Thanks to Facebook's new mobile ads, the entire mobile ad sector saw a huge boom in 2012.
63 percent of video-watching on mobile phones, the study said, happens right at home sweet home.