MobileBeat Predictive Apps

Adtech 2015: 5 predictions (plus 4 things that won’t happen)

You don’t have to be a fortune-teller to get a sense for some of the trends that will dominate the ad-tech landscape in the coming year. Some of them are relatively obvious, such as the continued onslaught of mobile and a higher penetration of phablets.

7 Smart Ways to Use Mobile Analytics

7 smart ways to use mobile app analytics

Going with your gut feeling may work occasionally, but if you’re making decisions based on cold, hard data, you’re going to be more successful.