Sprout, a San Francisco startup that first launched as a platform for building Flash applications, has been refocusing its technology on ad-creation. In case the shift wasn’t clear, Sprout signaled the new focus today by relaunching its flagship product under …
Motorola has acquired location-based service search developer and darling of MobileBeat 2009 Aloqa for an undisclosed chunk of change to enhance its factory-shipped MOTOBLUR phone user interface with location-based push content.
The technology will allow Motorola phones to push content …
As the mobile advertising industry grows, most of the attention has focused on advertising inside applications, not on mobile websites. Since the iPhone’s enormous app ecosystem is one of its main draws, it’s no surprise that Apple’s iAd effort is …
There has been some debate about whether developers can make serious cash from the advertising in their iPhone applications. In fact, Steve Jobs suggested that Apple created its iAd program as a way to address the lack of lucrative, high-quality …
Updated with comment from other ad networks
Quattro Wireless, the ad network acquired by Apple earlier this year, announced today that it’s winding down its existence as an independent network to focus on Apple’s iAd program.
Apple chief executive Steve …
Google today announced on its Mobile Ads blog that it has launched location-aware display advertisements for mobile phones. Through Google’s “location extension” feature, advertisers can now include their location and phone numbers to appear in display ads on iPhone and …
Are you a hip location-based service looking to make money by selling ads for retailers on your übersnazzy iPhone app, which all the cool kids are using? Take another look at your business model. Chances are the good old SMS …
Apptera, provider of voice and visual mobile advertising, has closed a $10 million fifth round of equity. According to a filing with the SEC, investors in the Sunnyvale, Calif. company include Walden International Group, New World Ventures, Alloy Ventures and …
Yesterday, Apple finally updated its developer agreement to allow independent advertising companies. But at the same time it blocked ad firms owned by companies that make mobile devices and mobile operating systems. As All Things Digital points out, that shortlist …
Google and Apple aren’t the only companies with big plans in mobile advertising. InMobi, a startup with high-profile backing that describes itself as “the world’s largest independent mobile ad network,” announced today that it’s launching in the United States.
The …
Right after Google got the green light to acquire Admob, the mobile advertising company today released a report analyzing where the majority of Android and iPhone operating systems are in its network around the world.
While the study notes that …
One of the mobile developers questioned by the Federal Trade Commission about Google’s agreement to buy ad network AdMob has stepped up to defend the search giant’s deal.
Wertago, which built a nightlife app for both the iPhone and Android …
From the way location-based services are used today, we’d forgive serious investors from dismissing them as games — think of Foursquare with its “mayors” and “badges.” But there’s a real business in cajoling consumers into sharing their whereabouts. And it’s …
Glam Media is barging in on the lucrative advertising market represented by Apple’s iPad and other mobile devices.
The women’s media network, which says it reaches 78 million unique visitors each month, launched a platform Wednesday that will make providing …
Google today announced that it will now be adding banner advertising to its YouTube mobile sites. According to the company’s blog, the ads will appear on U.S. and Japanese mobile websites for home, browser and search pages.
Google notes that …
iVdopia, a video-based mobile ad network for the iPhone, has just added social features to mobile ads. Its new Talk2Me ads can be shared via Facebook and Twitter and offer various methods of response (call, SMS, email) and interaction. Ads …
[Editor's note: This is a piece by Russell Buckley, managing director of mobile advertising company AdMob's European operations. He is global chairman of the Mobile Marketing Association and blogger at MobHappy.com. He’s spent nearly 10 years working on mobile marketing, …
