Guest Post There are a number of truths in marketing today that, like the author, have existed for quite some time.
Guest Post Gaining undivided user attention is a marketer’s utopia.
Guest Post There’s an ongoing conversation about the quality and success of mobile advertising that has struck nerve with a lot of people.
Guest Post middlemen have taken control over channels between buyers and sellers, and the cash is flowing through them. Mobile developers, creating the products themselves, get the leftovers.
Velti’s financial situation is creating big headaches for developers using its Mobclix platform.
Kakao’s Eric Choi offers advice on how to succeed on the world’s fastest-growing game platform.
4INFO matches data from mobile devices with existing household data to create accurate user profiles and serve relevant ads.
Editor’s Pick In the mobile ad and marketing world, few companies are being hurt as much as Velti.
Editor’s Pick “Every single year we’re heard people say ‘this is the year of mobile,” Nanigans SVP Dan Slagen told me, laughing. “But this is the first time we’ve seen someone come forward and put forward the kind of number Facebook did.”
“All four marketer segments are growing and contributing to our growth,” says Sandberg.
Earnings were great, growth was stellar, and for Facebook execs, all is right with the world of mobile.
Facebook had been trading at around $26/share all day, but it jumped to to almost $31 within minutes of the news
This year Google made one of the biggest changes to the engine that drives its cash flow, ever. And that change was supposed to drive increased revenue and higher costs per click.
I guess someone forgot to tell Google.
In 2011, 80 percent of apps were free. Today, 90 percent of apps are free, with monetization provided via good old we-gather-an-audience-and-sell-its-attention strategy that has worked since the dawn of modern media.
Guest Post Desktop advertising has a neat, simple solution. Mobile advertising does not, but many very smart people in mobile advertising are trying to crack that problem. Bypassing their solutions simply because they’re mobile only isn’t a smart fix.
Foursquare’s check-in ads are simple and highly relevant — which is why they matter.
FlixMaster’s platform for editing and publishing interactive videos is going mobile.
Tapjoy has a new software developer kit (SDK) out that enables advertisers to re-engage with an offer.
Editor’s Pick Data collected by Flurry from over a billion mobile devices shows that app usage is growing explosively, and there’s plenty more room to grow even further.
With mobile ad revenue almost reaching $9 billion in 2012, mobile is a cornerstone of any brand marketing campaign. Execs from major brands and ad agencies discuss how mobile devices have transformed how they think about reaching consumers.
VentureBeat announced its Mobile Advertising Index today, a listing of the top 10 companies helping marketers trying to reach mobile users. Here they are:
A new study from the Interactive Advertising Bureau says mobile ad revenue around the world saw a huge increase in 2012, a promising sign for the ad industry.
After years of false starts, 2013 has become the year of mobile advertising.
Success almost killed Dawlat’s iOS business. That — and the fact that Apple wasn’t “getting a piece.”
What the heck is “askvertising?” If you’re “Qrious,” read on. Hyuk hyuk hyuk.
HasOffers, a Seattle-based provider of mobile advertising-tracking services, has raised a $9.4 million Series A led by Accel Partners.
A year ago today, CEO Mark Zuckerberg “rang the bell” to open trading in one of the most hotly-anticipated initial public offerings in history as Facebook hit the stock market. And promptly went splat.
Guest Post When I co-founded InMobi in 2007, we took a novel “east-to-west” approach to our growth, starting in India before moving into other developing markets, then finally into more traditional “Western” markets as well.
Tumblr’s new mobile ad platform may finally help the company turn a profit. And it’s about time.
There’s a reason that even though Android has almost caught up to iOS in downloads, it’s still way behind in monetization.
Facebook exec Sheryl Sandberg said Facebook’s mobile ads will increase in engagement if not in number and called mobile more important than TV for advertisers.
Nuance is making a smart argument for why voice could be the key to making money in mobile advertising. And it might just work out.
Company also adds industry pioneer Trip Hawkins as a senior advisor.
Mobile ads are annoying, and Namo Media says it has the fix.
Google’s ramping up mobile monetization today with a new sponsored search result ad type, a product listing ad. It also reduces the mobile search presence of the showroomer’s biggest ally: Amazon.com.
New York City-based mobile ad startup Dobleas has emerged out of stealth with a $5.4 million investment from FreakOut, a Japanese digital marketing company.
Brands, how would you like to know exactly where and when your competitors advertise? Publishers, how would you like to know exactly which brands are advertising at competing publications — and who sold them those ads?
Mobile ads get a shot in the arm from Adcade’s HTML5 tech. And Adcade gets a shot in the arm from a group of VC firms and angels.
With 74 million daily posts, Tumblr is a big haystack to get lost in. Which is why the company is planning to monetize its mobile product the new old-fashioned way: pay-per-view. You pay, that is, and others view.
Facebook’s earnings just hit the wire, showing $1.585 billion for the quarter and a grand total of $5.1 billion for all of 2012, narrowly beating estimates of $5 billion.