It seems almost certain that Apple will announce an iPad Mini tomorrow in San Jose. And for several reasons, advertisers can't wait.
Mobile topics, from the mobile web to native apps to mobile revenues, are hotter than ever before, and everyone's scrambling to make a profit on the explosion of smartphone growth. Does MoPub's ad network have what it takes?
The biggest threats to mobile advertising are fat fingers and fraud, says Trademob.
Nexage added $5 million to its second round of funding for its real-time bidding platform for mobile ads today, bringing its total Series B to $15 million.
Independent mobile ad network InMobi has launched a new, free Ad Tracker that can measure mobile conversion rates without needing to know your phone’s unique identifier (UDID), the company announced today.
Apple has begun rejecting apps that access a user’s …
Application developers may start to lose up to 24 percent of advertising revenue as Apple turns away applications using UDID, or unique device identifier, data.
“The move away from UDIDs threatens advertising revenue that many publishers depend on in order …
Germany-based independent mobile ad network madvertise has acquired Turkish mobile-advertising company Mobilike.
Both companies are leaders in their respective markets, with madvertise delivering 2 billion monthly ad impressions across Europe (Germany, France, UK, Spain, Austria, and Switzerland) and Mobilike delivering …
Korean electronics giant Samsung is launching its own mobile ad network to challenge Apple, Google, and Millennial Media, according to the Wall Street Journal.
While Apple’s iAd hasn’t been particularly successful (so much so that Apple revised its terms in …
Baltimore, Md.-based Millennial Media is the second-largest mobile ad platform in the U.S., and it’s just increased its IPO starting price range.
Previously, Millennial named a range of $9 to $11 for its initial public offering. The new prices are …
Burstly, a startup focused on helping mobile developers monetize through advertising, has acquired TestFlight, the most popular service for beta-testing iOS apps. Today it’s showing off the fruits of their joint labor, TestFlight live, an analytics dashboard for app developers …
Facebook rolled out its first mobile ads today, a crucial step for the social network’s business as users increasingly connect with Facebook through their phones and tablets. In the run-up to the company’s IPO, this was an area investors were …
More than four months after Apple lost iAd boss Andy Miller, the company has finally appointed a replacement.
Todd Teresi, formerly a vice president of Media Solutions at Adobe, is now steering Apple’s mobile ad ship, Bloomberg reports. More specifically, …
Mobile search and advertising company Call Genie announced Wednesday it has begun the process of acquiring VoodooVox, a company that provides demographic information for phone numbers and mobile ads.
The deal, which Canadian Business reports is worth $2.8 million, will …
InMobi, the four-year-old company that is second place globally in mobile advertising, has raised an astonishingly large $200 million round of funding from Softbank Corp.
The company’s goal is overtake Google as the world leader in the category.
InMobi, which …
In yet another blow to Apple’s iAd mobile advertising platform, the group is losing iAd boss Andy Miller, All Things Digital reports.
Miller, who co-founded mobile ad company Quattro Wireless, which Apple bought for $275 million in 2010, is leaving …
Guest Post
Editor’s Note: This discussion about mobile economy is one of the five themes we will be focusing on at the VentureBeat Mobile Summit, on April 25-26. We’ve carefully invited the top executives in mobile to discuss the biggest challenges …
Mobile ad startup Greystripe just announced that it has signed a deal with Media Networks, Inc. that will bring local advertising into the Greystripe ad network for the first time.
Director of marketing Dane Holewinski said that until now, Greystripe …
Smaato, a company that helps mobile publishers find the most lucrative ads across multiple networks, just raised $7 million as it prepares to expand its efforts in Southeast Asia.
When I last spoke to Smaato at the end of 2009, …
Apple made a big splash this year with its iAd network for high-quality ads from big brands, but new mobile ad network Moolah Media says it’s already successful by aiming for advertisers who aren’t quite as high-end.
The San Francisco …
YuMe, a well-funded video advertising startup, announced today that it’s bringing its technology to the mobile world.
Specifically, the Redwood City, Calif.-based company said it’s releasing two new mobile ad units, Mobile Connect and Mobile Billboard, as well as software …
