Twitter dragon

Why Twitter launched Fabric, in 5 devastating charts

Yesterday Twitter unveiled Fabric, a semi-integrated suite of tools for mobile app developers. The company somewhat grandiosely refers to it as a “modular mobile platform,” but while it’s definitely modular and certainly focused on mobile, it’s not a platform in any commonly understood sense of the term.

Technology in the hands

Mobile Apps 2015: 5 Predictions of How Apps Will Change

Mobile apps have become tablestakes both for B2B and B2C. Yet, just because apps are now seen as essential to any digital strategy, it doesn’t mean we can get comfortable.

iStock_GraphiPad_VB#2

Mobile sales apps that are affordable, fast and good — yes, you can get all 3.

Third-party mobile app platforms offer an appealing proposition: They have a significant cost advantage over in-house custom builds and they’re fast. Judging by the choice many brands are now making, these options aren’t just a quick and dirty alternative – they’re better.

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The app evolution: leaner, faster, cheaper

Gone are the days of spending hundreds of thousands of dollars and nine months to get an app out. Just as WordPress et al. introduced the ability to build cost-effective websites, now third-party mobile platform providers are doing the same for mobile apps. Apps that are fast and cheap to build. And good.

apps

Europe's got solid app growth, but it's trailing Asia

Europe’s “app economy” is still growing robustly and is expected to reach $16.5 billion in 2014, but its share of the global market has fallen to 19% in 2014 from 24% in 2012, according to a new research brief published by London-based Vision Mobile.

Loren Simon, right,

Don't worry. Even Walmart is trying to figure out how to maximize mobile

SAN FRANCISCO — Walmart has been committing serious resources to e-commerce — just take a look at Walmart’s growing list of technology acquisitions — but the retailing behemoth still plenty of work to do. That’s especially true when it comes to marketing to customers and increasing sales through mobile apps.

Is Apple to blame for the mobile app deep linking delay?

Now that mobile deep linking — the process of linking into specific sections of apps — has started to become widespread, it’s increasingly clear that apps should never have been isolated from one another in the first place.

smartphone parent kid distraction

Trust in apps is on a downward trajectory

For almost as long as apps have been on the market, consumers have been bombarded privacy concerns about the way apps gather and store and use personal information.