mobile health

Consumers are ready for a complete mobile health solution

From wearable fitness-trackers to sleep-monitoring applications, mobile is the place to go for those looking to improve their health and well-being. But the persistent lack of interoperability among today’s leading and emerging mobile health technologies has resulted in widespread frustration.

Avoiding sucking: How to make an app people actually want to use

Ultimately, the world is witnessing a fundamental phase shift in the way applications are built and designed. Keeping these new basics in mind will let you create and deploy robust apps that people actually want to use — and can use, crash-free.

Gaming on mobile.

How all app publishers can benefit from the mobile gaming industry’s best practices

Free-to-play has revolutionized the monetization model in gaming by charging players based on their willingness to pay, instead of displaying one set price for all. Indeed, through a dynamic pricing scheme for in-app purchase items, free-to-play has enabled game publishers to monetize the whole of the price/demand curve.