"The question was: How do we become like your wristwatch … so essential that even if you know the answer you still check it?"
Guest Post Rovio’s success with Angry Birds, the fastest growing game in history, is a great example of how app developers are applying some ‘traditional’ marketing lessons to drive more revenue.
The Ford Developer Program, announced today at CES 2013, specifically aims to create apps that will utilize the Sync system and Ford's AppLink API.
Guest Post I started my user experience education in a very different way than most.
Google actually caught up with Apple in October -- or got close enough that the distinction became academic -- with 700,000 apps.
Amazon's use of the words "app store" in its marketing is not false advertising, a judge has ruled.
After a record-breaking 17.4 million iOS and Android devices were activated on Christmas Day, the following week saw record-breaking activity as well: over 50 million iOS and Android-powered smartphones and tablets, and a staggering 1.76 billion mobile app downloads.
Guest Post Media planners just love putting apps in their mobile ad buying plans. But are apps the right focus when it comes to mobile advertising?
The cost of acquiring loyal users for iPhone and iPad apps shot up by almost a third last month as marketers started the big Christmas season push.
Guest Post The nation’s app store can be likened to the state of Nevada in 1951, when nuclear weapons testing sprouted a continuous stream of mushroom clouds throughout the flatland.
Whatever device market share numbers are saying, the Apple's iOS app store is still the king of mobile apps stores, by far. Apple had better not rest on its laurels, however: Google Play is growing twice as fast.
6wunderkinder, the company behind the popular Wunderlist to-do app, has just launched a sequel to that fantastic app that works across iPhone, Android, Web, Windows, and Mac platforms and features a refreshed design.
The new API will help developers build a share-to-Cheezburger button in content creation apps ... and help Cheezburger publish more silly cat pictures to a wider audience.
In the new world of mobile first, engagement is the new battleground.
In 2008 a French engineer in Silicon Valley started a newsletter about a fascinating new slice of the technology market: mobile apps. Today, his company regularly drives 250,000 downloads for featured apps ... and sometimes more than 500,000.
Small businesses can't stand on the mobile sidelines anymore. With mobile shopping numbers increasing every day, it's time to start putting resources toward the small screen.
Time spent using mobile apps rose about 35 percent this year while TV viewing stayed stagnant and web browsing dropped slightly.
Ask.com and app discovery engine Quixey have signed a deal that will see explicit app search capabilities embedded within a major search engine for the first time.
You know the old story about statistics and liars, right? Statistics lie, and liars use statistics, or so the old saw says. There's a good reason for that: statistics are so damn easy to lie with. Even when you don't mean to.
App downloads surged and the cost of acquiring new users dropped following the iPhone 5 launch.