PlacePop joins mobile loyalty program frenzy, gets funding boost

PlacePop,  a company that allows any company to create and maintain virtual loyalty cards, launched its iPhone app today. It also announced fresh funding of $1.4 million from a number of angel investors.

PlacePop wants to replace the clumsy, physical loyalty program cards people carry around in their wallets or forget in their desk drawers. So it’s joining  a lot of companies doing the same thing — helping people go virtual with their loyalty cards. … Continue Reading