Guest Post Here’s five important lessons on how to acquire users with effective mobile marketing.
“It’s great to see the next generation of entrepreneurs focus on the enterprise,” said Charles Beeler, cofounder of Icon Ventures. “Frankly, it’s a huge market opportunity.”
Facebook announced this morning that it is allowing advertisers to target mobile consumers with video ads. Yup, full-video commercials are coming to your Facebook app on both iPhone and Android.
Guest Post middlemen have taken control over channels between buyers and sellers, and the cash is flowing through them. Mobile developers, creating the products themselves, get the leftovers.
In 2011, 80 percent of apps were free. Today, 90 percent of apps are free, with monetization provided via good old we-gather-an-audience-and-sell-its-attention strategy that has worked since the dawn of modern media.
More than 71 percent of developers believe ad networks exaggerate their benefits.
Editor’s Pick Getting to the top of the app store charts is critical for maximizing monetization. But how do top publishers like Kabam, Zynga, and Supercell get there … and stay there?
Can you buy your way to the top of the app store? In a word, yes.
We’ll drive 2.8 miles for just the right sandwich, but 7.1 miles for a great Italian restaurant.
Guest Post Retargeting boils down to well-informed persistence: Customers who don’t convert receive follow-up messages testing new offers, different copy or colors or multiple calls to action to ensure that no opportunity for a conversion is missed.
With 74 million daily posts, Tumblr is a big haystack to get lost in. Which is why the company is planning to monetize its mobile product the new old-fashioned way: pay-per-view. You pay, that is, and others view.
You can sum up Forrester’s prognostications on 2013 trends for mobile in three little words.
“This is a huge simplification to how advertisers manage and track mobile advertising campaigns,” Larry Kim, CEO of search marketing firm WordStream, told me today.
“We’ve been approaching the US market very cautiously almost with a bit of fear,” Dawlat told me. “We’re a little French company, but the growth we’re seeing now … this is completely mind-blowing for us.”
Guest Post Rovio’s success with Angry Birds, the fastest growing game in history, is a great example of how app developers are applying some ‘traditional’ marketing lessons to drive more revenue.
Gentlemen may prefer blondes, but advertisers like iPads.
Guest Post I started my user experience education in a very different way than most.
Guest Post The introduction of Adblock Plus for mobile isn’t as bad as we first thought. But it’s not time for marketers and advertisers to sit back and relax just yet.
The cost of acquiring loyal users for iPhone and iPad apps shot up by almost a third last month as marketers started the big Christmas season push.
Conventional wisdom has it that Android market share is growing massively and quickly. According to mobile marketing and advertising technology provider Velti, however, none of that market share is translating to usage share.
Forrester released a new report today on mobile marketing. As it turns out, there’s only one group of mobile customers that marketers want to target. Big shocker: It’s not the 7 percent of American adults who still refuse to use a mobile phone.
If you want to maximize ad revenue in your mobile app, develop for iPhone, allow rich media ads, pass keywords to advertisers about content and users, and focus on health, news, entertainment, and fitness segments.
You built the app. Everyone came, and you were over the moon. But now, months later, no-one is opening your app, and you’re pulling out your hair.
It seems almost certain that Apple will announce an iPad Mini tomorrow in San Jose. And for several reasons, advertisers can’t wait.
Brick-and-mortar retailers should embrace mobile devices if they want to stay afloat, InMarket says.
Guest Post Recently, I’ve had several conversations with the heads of marketing at large brands that surprised me. They have opt-in mobile lists of hundreds of thousands, if not millions, of consumers who have raised their hands and said, “Yes, I love your brand and want to receive information from you on my mobile phone.”
Location-based digital marketing company Placecast has made a name for itself by sending text messages to users when they’re within range of a business that is offering discounts. Now the company is expanding these updates, called ShopAlerts, to work within mobile apps.
Of the 14 million mobile phone users who scanned QR codes in June 2011, a full 60 percent were male.