We'll drive 2.8 miles for just the right sandwich, but 7.1 miles for a great Italian restaurant.
Guest Post Retargeting boils down to well-informed persistence: Customers who don’t convert receive follow-up messages testing new offers, different copy or colors or multiple calls to action to ensure that no opportunity for a conversion is missed.
With 74 million daily posts, Tumblr is a big haystack to get lost in. Which is why the company is planning to monetize its mobile product the new old-fashioned way: pay-per-view. You pay, that is, and others view.
You can sum up Forrester's prognostications on 2013 trends for mobile in three little words.
"This is a huge simplification to how advertisers manage and track mobile advertising campaigns," Larry Kim, CEO of search marketing firm WordStream, told me today.
"We've been approaching the US market very cautiously almost with a bit of fear," Dawlat told me. "We're a little French company, but the growth we're seeing now ... this is completely mind-blowing for us."
Guest Post Rovio’s success with Angry Birds, the fastest growing game in history, is a great example of how app developers are applying some ‘traditional’ marketing lessons to drive more revenue.
Gentlemen may prefer blondes, but advertisers like iPads.
Guest Post I started my user experience education in a very different way than most.
Guest Post The introduction of Adblock Plus for mobile isn’t as bad as we first thought. But it’s not time for marketers and advertisers to sit back and relax just yet.
The cost of acquiring loyal users for iPhone and iPad apps shot up by almost a third last month as marketers started the big Christmas season push.
Forrester released a new report today on mobile marketing. As it turns out, there's only one group of mobile customers that marketers want to target. Big shocker: It's not the 7 percent of American adults who still refuse to use a mobile phone.
If you want to maximize ad revenue in your mobile app, develop for iPhone, allow rich media ads, pass keywords to advertisers about content and users, and focus on health, news, entertainment, and fitness segments.
You built the app. Everyone came, and you were over the moon. But now, months later, no-one is opening your app, and you're pulling out your hair.
It seems almost certain that Apple will announce an iPad Mini tomorrow in San Jose. And for several reasons, advertisers can't wait.
Brick-and-mortar retailers should embrace mobile devices if they want to stay afloat, InMarket says.
SingTel, Singapore’s leading mobile operator and the country’s biggest company by market cap, announced today that it has acquired the U.S.-based mobile advertising firm Amobee for $321 million in cash.
The move will obviously make SingTel a big player in …
PlayHaven, a real-time mobile marketing startup that has enabled a four-fold increase in in-app purchases for its game developer customers, is adding new monetization features that will help developers make even more money.
PlayHaven’s new monetization features use analytics and …
Recently, I’ve had several conversations with the heads of marketing at large brands that surprised me. They have opt-in mobile lists of hundreds of thousands, if not millions, of consumers who have raised their hands and said, “Yes, I love …
Location-based digital marketing company Placecast has made a name for itself by sending text messages to users when they’re within range of a business that is offering discounts. Now the company is expanding these updates, called ShopAlerts, to work within …