Bango rolls out new version of its analytics suite
Mobile billing and metrics company Bango is announcing the third version of its mobile metrics suite today, which includes a redesign of its dashboard and sharpening its ability to track unique visitors.
Traditional desktop analytics can’t track unique mobile visitors accurately, because Javascript can’t be used on the great majority of handsets, and while some handsets accept cookies, many delete them whenever the phone is shut off.
The inability to track unique mobile users is a basic… Continue Reading