July 9-10, 2013
San Francisco, CA

Early Bird Tickets on Sale

In the battle between made-up consumer holidays, it looks like Black Friday still reigns supreme on mobile devices.

When it comes to increases in usage, mobile apps from Amazon, Newegg, and Gilt all saw significantly higher gains on Black Friday compared to Cyber Monday, according to data compiled by the mobile data compression company Onavo.

The findings throw some water on the hype from eBay and Paypal, which were trying to make the term “Mobile Monday” replace Cyber Monday given the performance on their apps. Onavo’s data, which is compiled anonymously from more than 100,000 US iPhone owners running the company’s compression app, shows that eBay’s mobile app did see a rise on Cyber Monday — but for other popular shopping apps, that was far from the case.

For example, Amazon saw a 222 percent increase in app usage on Black Friday, compared to a 171 percent bump on Cyber Monday. And Gilt saw a massive increase of 185 percent last Friday, compared to 87 percent on Monday.

No matter what you think of annoying shopping holidays, it’s hard to deny the increasing importance of mobile shopping for online retailers.

However, the state of mobile web traffic measurement is abysmal.

To dig deeper into the state of web traffic analytics on the mobile web, VentureBeat’s Matt Marshall will be moderating a panel at the next Mobile Monday event, where mobile industry professionals meet up every first Monday of the month.

This event will be this Monday, July 7.

AdMob, one of the leading mobile advertising companies, will give a demo of their new analytics offering, Opera, a leading mobile web browser, will share some about the motivation and learning that’s come from the State of the Mobile Web Report. The goal is to try to pull some overall understanding of how the mobile web is progressing, and what a publisher can do to understand their position and role in the market as a whole. Special thanks to Mike Rowehl, who organizes the informal events. Each month, he looks for a host, and we agreed to offer co-host this time around. He’s also trying to get Nielsen and M:Metrics (acquired by Comscore), two other mobile leading measurement companies, involved.

• What: July 2008 Mobile Monday (Metrics and Analytics)
• When: July 7th, 2008 7:00pm
• Where: Microsoft SF Campus, 835 Market St, 7th floor, San Francisco, CA 94103
• Who: Anyone interested in mobility
• Cost: Nothing!