This dashboard will tell app marketers how much revenue their apps are making from 20 sources. And it will tell mobile advertisers how their ad campaigns are performing across 10 to 15 networks.
Nokia to serve as a launch partner on Tapjoy’s mobile video monetization.
Here are the first of the promised updates to VentureBeat’s Mobile Advertising Index.
Kiwi builds games for Android. All of its games are on Google Play’s Top 100 grossing list and are highly rated in the Google Play store.
The biggest mobile developer study in history with 6,000 respondents from 115 countries says that while iOS developers make an average of $5,200 per month in app revenue and Android developers pull in $4,700, more developers plan to start developing for Windows Phone than any other platform. Besides Windows 8, that is.
It’s a crowded mobile monetization market, but Appnext is barging into it.
“The agency model is broken. Agencies don’t get mobile; clients don’t get mobile; most mobile app makers don’t even get mobile,” said Jeff Berstein, vice president at ad agency UMSF, on stage at MobileBeat.
Not too many years ago, Pandora and Evernote were tiny startups with uncertain futures. But these companies anticipated growth and made steps to prepare their infrastructure for rapid adoption.
Guest Post Reality check: it’s really tough for mobile publishers to make money through advertising.
By itself, Google accounts for 56 percent of all global mobile ad revenues. Social giant Facebook takes a much smaller chunk with 13 percent. But together, they own the lion’s share of mobile ad dollars.
PapayaMobile is helping foreign developers penetrate the Chinese free-to-play market with its AppFlood platform.
If you want to make money off your mobile apps, you can start by focusing on Windows 8, says Game Insight’s Darya Trushkina.
Editor’s Pick Mobile monetization is separating the industry into the haves and have-nots.
Guest Post If 2013 does anything, it will show which companies understand how to make money on mobile and which ones don’t/
Nuance is making a smart argument for why voice could be the key to making money in mobile advertising. And it might just work out.
Guest Post Mobile gaming apps have been quietly reinventing mobile advertising and out-monetizing even the large, well-established publishers. Here are a few things the mobile games companies have worked out along the way.
Guest Post You’ve already beaten the odds — your app is successfully gaining adoption. But now a more difficult challenge looms: You need to parlay that app success into a viable business.
Guest Post While mobile applications are one of today’s fastest growing digital sectors, many developers are continuing to struggle with finding monetary successes for their work. Here’s a few secrets on how to fix that.
Editor’s Pick To inspire your business strategy, we spoke to a group of entrepreneurs from startups like Lyft, Poshmark, Postmates, and Stripe. After some trial and error, they’ve figured out how to make money hand over fist.
Guest Post How do you determine if your mobile advertising plans have succeeded? Pay attention to these three key areas.
“We’re seeing a billion pageviews per month,” CEO Gil Dudkiewicz told me on the phone this afternoon.
Applicasa claims it’s the only platform to combine in-app purchases, data analytics, and server-side functionality into a single offering.
Mobile monetization firm W3i has tripled its revenues in the past year and nearly doubled its employees.
Guest Post Dale Carr is CEO of Los Angeles and Sydney, Australia-based ad network LeadBolt.
Adknowledge and Ansca Mobile have teamed up to help mobile game developers make money with their apps.
When a startup changes its name, there is something good about the new name and something bad about the old one. That’s the case with Offerpal Media, the social monetization company, which is changing its name to Tapjoy today.