The mobile customer journey, seen by MobileROI

For mobile marketer MobileROI, Apple Pay is the missing link

“We’re the first mobile marketing automation platform to integrate Apple Pay, with a full view online and in-store, with beacons, of the customer journey,” CEO and cofounder Puneet Mehta. He added that his company’s platform enables “any sensor integration,” whether beacons, RFID, or others.

Why Square wants to replace TVs with tablets in New York City taxis

Almost all of New York City’s iconic yellow cabs now have a TV in the back seat playing a loop of local news and entertainment. But if innovator Jack Dorsey has his way, those taxi TVs could be replaced with tablet computers that use his company Square’s technology to accept credit card payments.

MobilePay lets you pay by card, without your card

MobilePay offers consumers a way to pay by credit or banking card without having your physical card on hand by linking it to an iPhone app that automatically authenticates with vendors to transfer payment. The service is going into closed beta today after operating in stealth mode for the past couple of months, it announced today at TechCrunch Disrupt in San Francisco.

Google offers its own spin on mobile payments for Android users

While not exactly a competitor to the hot mobile payment startup Square, Google released last week a mobile payment option of its own for merchants and Android phone users. The company has developed the new Android Payment extension, which merchants can use to allow Android users to pay for items with Google Checkout, reports ReadWriteWeb.