mobile advertising tracking

Marketers, here’s why mobile pay-per-click ads are your best buy

As smartphone technology comes ever closer to equaling that of the personal computer, many of the tried and true marketing techniques of the Digital Era are transitioning to those miniature devices. Mobile search is the latest frontier to be pushed by app developers and web designers. Mobile search is expected to surpass desktop search by 2015, according to Marin Software’s March 2012 State of Mobile Search in the U.S. report.

Do@ may be the last mobile search app you need

Searching on mobile devices can be a tedious affair, especially if you’re plugging the same query into multiple apps. Do@ (pronounced do-at), a free iPhone app launching today, aims to solve that problem by letting you seamlessly search across multiple mobile web apps and services.

Frucall, mobile shopping comparison search

Frucall, a Cupertino, Calif. company is offering a convenient way to check prices for all kinds of products from your cell phone while you’re shopping.