Sponsored Post As IT executives are driven to respond to their companies’ mobile marketing needs at greater and greater speed, things are getting a little out of hand.
Sponsored Post Smartphones are starting to attract malware, just as PCs have for years. What can you do about it?
One of the more unique offerings in VentureBeat’s Mobile Summit event are breakout sessions where executives can talk off the record about some of the most pressing problems in the mobile world. Here’s what they took away from the last Mobile Summit.
If you couldn’t make it to this year’s Mobile Summit, you can at least live through the experience vicariously through these photos.
Editor’s Pick For IT managers in the enterprise, the mobile ecosystem’s complexity presents real challenges. Here are some of their top concerns.
Guest Post Free-to-play has revolutionized the monetization model in gaming by charging players based on their willingness to pay, instead of displaying one set price for all. Indeed, through a dynamic pricing scheme for in-app purchase items, free-to-play has enabled game publishers to monetize the whole of the price/demand curve.
Guest Post If 2013 does anything, it will show which companies understand how to make money on mobile and which ones don’t/
March Madness brackets are being filled out on mobile with increasing frequency
As wireless networks become more focused on delivering web services, rather than nickel-and-diming customers for mobile minutes and bandwdith, they’re in danger of becoming so-called “dumb pipes.”
VentureBeat’s Mobile Summit, our annual get-together with top-level mobile industry executives, is kicking off today at the beautiful Cavallo Point Lodge resort in Sausalito, Calif.
Guest Post Retargeting boils down to well-informed persistence: Customers who don’t convert receive follow-up messages testing new offers, different copy or colors or multiple calls to action to ensure that no opportunity for a conversion is missed.
Guest Post Here are four common mistakes that could plague your responsive project.
Guest Post Mobile gaming apps have been quietly reinventing mobile advertising and out-monetizing even the large, well-established publishers. Here are a few things the mobile games companies have worked out along the way.
Security systems, cars, homes, appliances: everything modern, seemingly, has a remote control.
Guest Post Despite all of the time we spend on our smartphones, mobile advertising trails online advertising. CPMs for mobile are a fraction of what they are on the Web.
Guest Post 3D panoramas will one day allow us to fully experience places that we’ve never visited ourselves. Here’s a vision of how it will look.
Guest Post Here are some tools and techniques you can use to flush out problems in your mobile app design.
Guest Post This post covers the things you always wanted to know about BYOD but were too afraid to ask.
Guest Post I quit smoking because a mobile device told me when to smoke … and when I was done smoking for good.
Guest Post You’ve already beaten the odds — your app is successfully gaining adoption. But now a more difficult challenge looms: You need to parlay that app success into a viable business.
Guest Post Many companies have begun to embrace the concept of BYOD. But there’s still a lot of work to be done.
Guest Post While mobile applications are one of today’s fastest growing digital sectors, many developers are continuing to struggle with finding monetary successes for their work. Here’s a few secrets on how to fix that.
My own company has had the pleasure of analyzing thousands of mobile usability studies, and we’ve identified four traps that companies fall victim to when transitioning their websites and apps to mobile.
Sure, LTE is plenty fast, but will it keep up with our rising data demands over the next decade?
Guest Post Security remains a staple for these modern IT directors, but the steady flow of employees’ new technologies has changed their thinking to include user experience.
Editor’s Pick To inspire your business strategy, we spoke to a group of entrepreneurs from startups like Lyft, Poshmark, Postmates, and Stripe. After some trial and error, they’ve figured out how to make money hand over fist.
Guest Post Just like SEO optimization for web sites, it’s important for developers to tweak their App Store listings.
Whether the concern is making BYOD actually work, beefing up security, or taking business intelligence mobile, these six startups are reshaping the landscape of mobile enterprise.
Over the past year or so Foursquare has become the best local search app that you’re probably not using. And that’s all Foursquare’s fault.
Guest Post How do you determine if your mobile advertising plans have succeeded? Pay attention to these three key areas.
What will the payments industry look like over the next few years?
Guest Post You might think your smartphone is pretty smart, but many smartphone apps are still pretty dumb, lacking contextual knowledge about you, your preferences, and your environment. That’s about to change.
Guest Post It’s no secret that smartphones are overwhelmingly the most popular and fastest growing mobile access point to the Internet today.
Editor’s Pick Here’s a framework for making sense of the flood of mobile news coming out of Barcelona.
VentureBeat’s annual Mobile Summit is back for a third year, and it’s shaping up to be our biggest one yet.