Clickatell scores $12M to rejuvenate texts with bulk messaging

E-mail, tweets, location-sniffing geofencing—the good old text message is still the way to go if you want to reach not just the technologically hip, but virtually every cellphone owner. Clickatell, the Redwood City, Calif.-based SMS gateway company has built its business around business-to-consumer text messages, and offers a way for businesses to send out text messages in bulk, for instance sharing discount offers, ads, or other notifications.