4 mobile payment startups to watch

Mobile payments is a sector on the cusp of exploding. The Nilson Report recently found that 73 percent of smartphone owners have used their device while shopping, yet only 2 percent claim to have used a mobile wallet or made an in-app purchase. At last week’s Mobile World Congress in Barcelona, I saw a swathe of companies hoping to claim a piece of the pie.

Innovative mobile ads grab attention in Barcelona

Mobile advertising and marketing companies have turned out in droves this week at Mobile World Congress in Barcelona. Their large presence is telling of just how much mobile content is ad-supported. eMarketer predicts that ad-supported content will account for almost a third of mobile revenues by 2015 to over $1 billion. It’s a hot topic in the telecoms world right now, buoyed by Facebook’s intention to feature mobile ads in the very near future.