currentc

CurrentC: An imaginary crisis

The biggest controversy of the week (so far) is unraveling as rival high schools /r/apple and /r/android unite under a single hashtag: #PayItSafe.

The mobile customer journey, seen by MobileROI

For mobile marketer MobileROI, Apple Pay is the missing link

“We’re the first mobile marketing automation platform to integrate Apple Pay, with a full view online and in-store, with beacons, of the customer journey,” CEO and cofounder Puneet Mehta. He added that his company’s platform enables “any sensor integration,” whether beacons, RFID, or others.