mobile-advertising

Why mobile advertising is much smaller than you think

Contrary to popular belief, mobile is an untested channel for most Fortune 500 brands. Forrester recently found that mobile represents only five percent of brands’ total advertising budget — and the majority are not making significant increases in their mobile investment year-over-year.

Simon Khalaf, chief executive of Yahoo-owned Flurry, speaks at VentureBeat's 2014 GamesBeat conference in San Francisco on Sept. 15.

Flurry CEO: The end of PCs is coming

We use our phones for a lot of things these days, but our app choices change year to year. New data from Flurry says that over the last year, our biggest change in use has been to spend more time with shopping and work apps.

mobile-commerce1

Mobile ad tech to 2017: App-centric, private markets, native ads, and closed loops

2014 has been an exciting year for mobile advertising. As more and more brands and agencies are starting to figure out mobile, standards are being created, benchmarks formed and best practices refined. However, the best is still ahead for mobile and the next two to three years will shape the future of the medium that will eventually rule them all.

currentc

CurrentC: An imaginary crisis

The biggest controversy of the week (so far) is unraveling as rival high schools /r/apple and /r/android unite under a single hashtag: #PayItSafe.