mobile marketing

6 ways mobile will change how you market in 2015

Marketers must closely examine their 2015 programs through the lens of the consumer to ensure the consumer, not the product or brand, is the center of focus.

The mobile customer journey, seen by MobileROI

For mobile marketer MobileROI, Apple Pay is the missing link

“We’re the first mobile marketing automation platform to integrate Apple Pay, with a full view online and in-store, with beacons, of the customer journey,” CEO and cofounder Puneet Mehta. He added that his company’s platform enables “any sensor integration,” whether beacons, RFID, or others.