Call it the unicorn problem: beautiful, alluring, magical, and totally non-existent. Social commerce, according to the latest Monetate e-commerce report, is almost as elusive.
Many retailers are using old dumb marketing techniques in a new smart world. And, therefore, missing out on sales.
OK, it's September, and the holiday marketing season has officially begun.
Well, perhaps it's not quite time for Christmas music. But for those who want to prepare their websites for the most important shopping events of the year, now is definitely the time to get ready.
Social still sucks compared to search, Apple users do, in fact, buy more. And the real browser war is not Chrome versus Internet Explorer, but Chrome versus Safari.