Social commerce is like a unicorn: beautiful, alluring, and almost totally imaginary

May 22, 2013 8:47 PM John Koetsier
John Koetsier

Call it the unicorn problem: beautiful, alluring, magical, and totally non-existent. Social commerce, according to the latest Monetate e-commerce report, is almost as elusive.

Big data: a retailer’s guide to likes, tweets, reviews, customer data, and basically everything else (infographic)

November 19, 2012 4:30 PM John Koetsier
John Koetsier

Many retailers are using old dumb marketing techniques in a new smart world. And, therefore, missing out on sales.

Black Friday, Cyber Monday, and Christmas — prepping your site for the coming onslaught (infographic)

September 6, 2012 9:56 AM John Koetsier
John Koetsier

OK, it's September, and the holiday marketing season has officially begun.

Well, perhaps it's not quite time for Christmas music. But for those who want to prepare their websites for the most important shopping events of the year, now is definitely the time to get ready.

E-commerce optimization report: Social vs. search, Mac vs. PC, Safari vs. Chrome

August 10, 2012 6:00 AM John Koetsier
John Koetsier

Social still sucks compared to search, Apple users do, in fact, buy more. And the real browser war is not Chrome versus Internet Explorer, but Chrome versus Safari.