“Using our SDK, developers are able to divide users into different categories according to their behaviour and then offer them customised promotions with the help of our analytics. This increases their likeliness to buy and therefore the overall revenue.”
Google issued a Glass software update today that previews how the massive search and mobile company plans to monetize its innovate wearable technology.
With Feedly Pro, Feedly wants to charge $5 a month for features that lots of people say should be in the basic app
AppFlood makes it easy to see the performance of competing ad networks.
Tapjoy has a new software developer kit (SDK) out that enables advertisers to re-engage with an offer.
Who says RSS is dead?
Guest Post The online TV revolution is coming, and both consumers and businesses should keep a close eye on the industry as it hashes out the best monetization model.
Skimlinks has raised a round of growth financing from Greycroft Partners for its suite of solutions that automatically turn digital content into affiliate links.
For the first time, Tumblr’s CEO chats about the company’s failed journalistic foray.
Today, Y Combinator company Hipset introduced a multichannel YouTube network that helps musicians grow and monetize their online audience.
Guest Post Free-to-play has revolutionized the monetization model in gaming by charging players based on their willingness to pay, instead of displaying one set price for all. Indeed, through a dynamic pricing scheme for in-app purchase items, free-to-play has enabled game publishers to monetize the whole of the price/demand curve.
Guest Post Mobile gaming apps have been quietly reinventing mobile advertising and out-monetizing even the large, well-established publishers. Here are a few things the mobile games companies have worked out along the way.
Guest Post You’ve already beaten the odds — your app is successfully gaining adoption. But now a more difficult challenge looms: You need to parlay that app success into a viable business.
Over the past year or so Foursquare has become the best local search app that you’re probably not using. And that’s all Foursquare’s fault.
Guest Post How do you determine if your mobile advertising plans have succeeded? Pay attention to these three key areas.
Google had its first $50 billion year in 2012. With its massive investments in mobile, someday it might make that much just on the little plastic and metal devices we carry in our pockets. Here’s how.
Scopely is working with a small number of high-end mobile developers to make their games more successful.
With tracking capabilities like these, the new SDK is almost starting to impinge on dedicated app analytics solutions like App Annie and Flurry, but of course in a purely Facebook-focused manner.
PlayRM lets game companies optimize monetization for specific users across platforms.
Fashion startup Polyvore is in an enviable position: it has an army of dedicated users importing 2 million items to the site each month, a new iPhone app, and the site pulled in 20 million unique visitors in 2012.
Apple’s App Store is still the king of mobile apps stores, with the four times the revenue of Google Play, but Google Play is growing much, much faster than the App Store.
While the average app store developer might make under $10K a year from his or her apps, Joe Kaufman has managed to generate millions of downloads to his hit Lost City and Secret of Grisly Manor apps, generating massive revenue and making him a self-made millionaire.
Will this Facebook IPO mess never be behind us?
Many content publishers looking for new revenue streams have experimented with paywalls, with mixed success. But if you’ve got content that people are willing to pay for, paywalls can work very well indeed.
Google is shuttering its TV ads product in favor of online video ad solutions.
Editor’s Pick Twitter just announced the anticipated changes to its API, intended to “deliver a consistent Twitter experience.” Or to tighten Twitter’s grip even more on how Twitter users’ tweets are used off the social networking site.
YoYo Games is making it easy to tap monetization and analytics services from within its cross-platform game development tools.
Blog monetization start-up Skyscrpr is launching a new service for small and medium-sized blogs to sell, manage, and place their own ad inventory … all in about 5 minutes.
Today, app monetization firm Inneractive closed a $3.5 million financing round to accelerate global expansion and double down on its private ad exchange strategy.
Sponsored Post Tapjoy chief executive Mihir Shah speaks to GamesBeat about his company’s trouble on iOS, huge success on Android, and multimillion dollar developer-funding efforts.
Apsalar is introducing its “behavioral advertising solution,” called ApEngage. It helps app makers target audiences and make money from them.
The leaders of Kontagent and Tapjoy detail how mobile game developers need real plans to gain audiences.
Remember when Facebook only showed three ads on each page? And when the company moved to four in 2010? More recently, the company has been at six, and I’m currently seeing seven, but Facebook is now testing up to 10 ads per page … and I’m thinking of some ancient history.
The Online Publisher’s Association just released the results of a new study on tablet owners’ use and purchase habits. The news is good if you’re a magazine, not so much if you’re a newspaper. But it’s all good if you’re an app developer.