mobile gaming

German startup wants to help game developers make more money (interview)

“Using our SDK, developers are able to divide users into different categories according to their behaviour and then offer them customised promotions with the help of our analytics. This increases their likeliness to buy and therefore the overall revenue.”

Gaming on mobile.

How all app publishers can benefit from the mobile gaming industry’s best practices

Free-to-play has revolutionized the monetization model in gaming by charging players based on their willingness to pay, instead of displaying one set price for all. Indeed, through a dynamic pricing scheme for in-app purchase items, free-to-play has enabled game publishers to monetize the whole of the price/demand curve.