Why lyrics are the consumer web’s next big thing, again
The next big thing for the consumer web could actually come from one of its oldest content verticals: lyrics. Services like RapGenius and TuneWiki are spearheading a new way of publishing and making money from song lyrics.
Lyrics are a massively underestimated market segment, says Tom Lehman, co-founder of RapGenius, one of the progenitors of this “lyrics 2.0″ movement. “People don’t understand how popular lyrics are, and how much people like to read and … Continue Reading
Live Gamer acquires Brandport and GamerDNA as it moves into games ads
Live Gamer, a game e-commerce infrastructure firm, has acquired Brandport and GamerDNA as part of a move into the game advertising business.
With these acquisitions, Live Gamer will have more ways to help game publishers make money from their online games. Not only will the company enable publishers to take advantage of virtual goods and micro-transaction business models, it will also help them make money from creative advertising inside their games.
“We want to provide … Continue Reading
200 million Tweets flow through the Twittersphere daily
Micro-blogging service Twitter said its users now send short messages called tweets more than 200 million times every day.
Whether the messages convey bits of conversations, the latest news or something from one of the site’s thousands of novelty accounts, the steady stream of tweets has turned into a firehose of updates. The site has more than 300 million registered users who fire off quick messages in 140 characters or less. The company was valued … Continue Reading
Six questions to ask before starting your global app empire
Ilja Laurs is the CEO of GetJar, an operator of independent mobile app stores. He submitted this column to VentureBeat.
Let’s say your app has achieved a top-ten position on Apple’s App Store in the U.S. A nice problem to have — but where do you go from there? There’s a whole world of international possibilities for you to explore, but most developers don’t know where to start.
By the end of this year, we’ll … Continue Reading
OpenFeint and Adknowledge open up a new way to make money from mobile games
The days when game developers could only get 99 cents for a mobile game are fast disappearing. Now they’re figuring out new ways to make money. OpenFeint and Adknowledge are launching a new platform today called OFX 2.0 which rewards players for taking certain actions like installing a game.
It isn’t a new idea, but it certainly shows that game app makers won’t be hurting for ways to monetize mobile games. It is one more … Continue Reading
Image Space Media raises extra $1M to turn photos into cold, hard cash
Image Space Media, formerly Picad Media, has raised an additional $1 million from existing investors, according to an SEC filing.
The startup overlays text ads on Web images, similar to those seen on Google’s YouTube and other video-sharing sites. Publishers can integrate a snippet of JavaScript and start monetizing their images, while advertisers can choose from a cost-per-click (CPC) or cost-per-impression (CPM) model to serve their text-based ad. Image Space offers an analytics tool for … Continue Reading
Forecast: Online ad spending to nearly double by 2014
Spending on online advertising will grow by double-digit percentages over the next four years, ending at close to double its current value by 2014, according to a new forecast by marketing research firm eMarketer.
The research firm estimated online ad spending in the U.S., projected at $25.8 billion for 2010, will grow to $28.5 billion by next year, $32.6 billion by 2012, $36 billion by 2013, and $40.5 billion by 2014. The projections were calculated … Continue Reading
Ooyala lands $22M to extend its online video platform
Online video platform Ooyala announced today that it has snagged $22 million in funding from new and existing investors. The round was over-subscribed, and the company expects to land another funding slice within 60 days from over-eager investors.
The company offers a video platform for content owners to upload their video, analyze audience engagement, and easily monetize video content. The company says it has doubled its global customer base over the past year, with several … Continue Reading
Twitter-based ad network 140Proof not afraid of Twitter's move into ads
Online video platform Ooyala announced today that it has snagged $22 million in funding from new and existing investors. The round was over-subscribed, and the company expects to land another funding slice within 60 days from over-eager investors.
The company offers a video platform for content owners to upload their video, analyze audience engagement, and easily monetize video content. The company says it has doubled its global customer base over the past year, with several … Continue Reading
Yahoo just needs to fix one thing: Monetization
Online video platform Ooyala announced today that it has snagged $22 million in funding from new and existing investors. The round was over-subscribed, and the company expects to land another funding slice within 60 days from over-eager investors.
The company offers a video platform for content owners to upload their video, analyze audience engagement, and easily monetize video content. The company says it has doubled its global customer base over the past year, with several … Continue Reading
