Popular web ad-blocking service Adblock made an interesting offer to Twitter this morning: Only sell ads we like, and we won’t block them.
Guest Post Twitter’s acquisition of MoPub, like Facebook’s acquisition of Instagram, makes complete sense in light of its impending IPO.
Twitter just bought the digital ad exchange it has been planning to launch since at least May of this year. The news-of-the-moment social network acquired MoPub for a purchase price of $350 million in stock
If you want to maximize ad revenue in your mobile app, develop for iPhone, allow rich media ads, pass keywords to advertisers about content and users, and focus on health, news, entertainment, and fitness segments.