Spotify doubles its app library with a mix of blue chip partners and third party developers (sort of)

The number of Spotify apps jumped from 10 to 22 yesterday, with the launch of the company’s second wave of apps. There are more partnerships with big names music brands, as there was in the first ten apps. But there are also some playful apps created by third party developers (sort of) which show the direction that Spotify is headed in trying to expand into a full fledged music platform. Below is a nice summary from Ellis Hamburger:

Too lazy for Pandora? Songza’s music concierge will suggest the right tunes to match your mood

Back on March 5th, streaming music service Songza released a new feature on its web app called Concierge. “We found in studies that the main thing people disliked about Pandora and Spotify was having to work at discovering new music,” Elias Roman, co-founder and CEO, told me during a visit to the VentureBeat offices yesterday. “They end up listening to the same Bob Dylan playlist four times a day and it’s killing them inside.”