Guest Post Five years ago many VCs had written off adtech as a tough, crowded category with poor exit potential. But a handful of “believers,” both entrepreneurs and investors, kept the faith.
A study of more than 200 billion ads on Facebook says that mobile ads on iPhone generate 1,790 percent more return on investment than ads on Android. Even worse, advertising on Android actually costs more than it returns.
Performance marketing company Nanigans released a study today showcasing that Facebook advertising is alive and well, with retailers seeing a 375 percent explosion in click-through rates from Q3 2012 to Q3 2013 — and healthy 152 percent return on investment.
You read that headline right. There are, apparently, a googol of ways — but not a Google — to target your customers on Facebook.