Aussie startup’s NFC tech makes touching a marketing opportunity
Tapit's Near Field Communication chips allow advertisers to deliver relevant content to consumers' phones.
Tapit's Near Field Communication chips allow advertisers to deliver relevant content to consumers' phones.
Imagine walking into a coffee shop and swiping your phone across a NFC tag to get access to Wi-Fi, instead of begging for the Wi-Fi password. Or, imagine swiping your phone as you enter a store to check-in on Foursquare.…
Chances are, if you’ve shopped at Home Depot or gone to McDonald’s lately, you’ve seen one of ViVOTech’s credit card readers. The company, which develops hardware and software for digital wallets and mobile payments, announced a new round of funding …
Guest Post About a year ago, I contributed an article to VentureBeat titled “Why does NFC matter? Does tap beat swipe for mobile payments?” In that article, I expounded on the incredible opportunity to enhance the payments...
Nintendo is a funny old company. Just when you think it is out of ideas, it has a habit of springing innovation on the market that changes things forever. The Wii brought us motion gaming, and the 3DS saw the …
I have a bit of a crush on group-texting application GroupMe, which lets a bunch of phone owners jump into an ad-hoc chat room that’s powered by text messages. It’s simple, and best of all, it doesn’t use data.
The …
Guest Post Near field communication (NFC) — the technology that lets people pay for items in stores by swiping their mobile phone over a reader — was standardized almost eight years ago. So why is it that it’s still only being used experimentally in the U.S.? Quite simply, this technology has been the victim of the classic chicken and egg problem. People who buy an NFC-enabled device, such as Google’s Nexus S phone can “initiate”, but unless there’s a target that can “receive”, they’re just carrying cool technology with limited to no utility...
There’s simple elegance in a text message: Maybe you send an emoticon or an “I love you,” but more often than not it’s just a quick update. It’s like a Tweet, except more ubiquitous. You can’t count on people reading …
Making payments with your mobile phone is one of the great dreams of technophiles. Wave your phone in front of a reader and buy something just like that. To make that a reality, Google is teaming up with MasterCard and …