Nintendo’s Scott Moffitt has to create mass lust for the Wii U game console (interview)

Scott Moffitt is the executive vice president of sales and marketing at Nintendo. He’s got a tough job because video game marketing is changing. Nintendo is trying to sell its 3DS gaming handheld in the face of huge competition from Apple. And he had to create desire in the mass market to purchase the upcoming Wii U video game console. We caught up with him at the Electronic Entertainment Expo (E3) video game trade show yesterday. Here’s an edited transcript.

Nintendo details 3DS Mario titles, Luigi’s Mansion, and third-party games

Nintendo took a few minutes during its Electronic Entertainment Expo (E3) event in Los Angeles, Calif. to talk about 3DS games. The Kyoto-based company showed new gameplay for New Super Mario Bros. 2, Paper Mario: Sticker Star, and Luigi’s Mansion: Dark Moon. Additionally, the company introduced a handful of high-profile, third-party software that will hit the 3DS in the coming months.