trade show mobile world congress

Mastering trade show ROI (or, How to get sent to your favorite shows every time)

Attending tradeshows is more than just cruising the aisles and looking and exhibitor booths. Understanding the inherent mechanics of trade shows, executing a well-defined game plan, and measuring the results in your professional life can make the difference between a useless visit and a game changing trip.

large_231707836

5 ground rules for B2B startup success

Investing time, capital, and resources to align the ideal go-to-market B2B strategy can easily burn out the most ambitious and experienced. Here’s how to survive.

laptop-cloud

The 5 key challenges enterprises face when moving to the public cloud

Enterprises are looking favorably at the public cloud.  It’s no wonder with Amazon’s immense success in helping savvy web companies build their infrastructure natively on the cloud, as well as the relative ease made by highly visible enterprise developers who have on-boarded and scaled their public cloud footprint when frustrated with slow on premise provisioning.

storm

Using cloud services? 40% of you aren’t ready for the next outage

Last week a fairly minor Amazon cloud outage knocked popular Q&A site Quora and part of Salesforce.com offline. Service quality at web giants Pinterest and Dropbox was affected. It was a fairly minor incident compared to last year’s multi-day meltdown that took out Foursquare, Reddit, Scvngr, and others. But it was a good wake-up call: What are you doing to prepare your services for the next cloud failure?

How Israeli cloud management startup NewVem is cutting its clients’ Amazon Web Service bills by 25%

There are very few tech startups these days that don’t rely, in whole or in part, on Amazon Web Services. The power of the elastic cloud means small startups with limited resources and employees can scale quickly to great size. Many startups that build on AWS, like Tumblr, continue to use the service when they reach web scale, serving up billions of pageviews each month.