With the multitude of ways people are now consuming TV shows, Nielsen has released a new SDK today that will track when people watch something on mobile devices.
Nielsen will release its findings today about how many people are tweeting during live broadcasts of television shows.
The fact that TV drives tweets is not particularly shocking. The fact that tweets drive TV is much more significant.
Guest Post Rovio’s success with Angry Birds, the fastest growing game in history, is a great example of how app developers are applying some ‘traditional’ marketing lessons to drive more revenue.
There’s more of just about everything in Nielsens’ 2012 state of the social union report … all except the poor old PC.
TV is moving to the web, and no company is benefitting more from that than Google. It’s really not a competition.
Remember those stream-of-conscious tweets you posted about NeNe’s bad behavior in the latest episode of The Real Housewives of Atlanta. It turns out that those updates amount to a whole lot more than pointless banter, according to analytics firm Nielsen, which has found a link between between social buzz and ratings.
According to new stats from Nielsen, a full 89 percent of Hulu viewers say they’re watching Hulu content (mostly TV shows) on their computers.