New TV

Hey Nielsen: If TV audience measurement ain't broke, don't 'fix' it

Don’t you hate watching someone work on a ‘solution’ to fix a problem that has already been solved? This is what’s currently happening in the digital media space for television with audience measurement and tracking.

tweet tracker

Link discovered between online buzz and TV ratings

Remember those stream-of-conscious tweets you posted about NeNe’s bad behavior in the latest episode of The Real Housewives of Atlanta. It turns out that those updates amount to a whole lot more than pointless banter, according to analytics firm Nielsen, which has found a link between between social buzz and ratings.