Pinterest was the clear buzz winner of today’s funding daily. Not that its a competition or anything.
North Bridge Growth Equity closed $580 million to fuel its second big investment fund, which it announced earlier today.
“Social media marketing” is one of those catchphrases that sets off every right-thinking person’s jargon alarm, but the concept of engaging customers directly and interactively is becoming increasingly important to brand survival. Dave Carter, founder and chief technology officer of a marketing company called Awareness, says the strategy may even benefit from the economic downturn, since it’s faster, cheaper and more engaging than a traditional ad campaign. Now, Awareness wants to make social media campaigns more flexible and faster to deploy with templates called “Best Practice Communities.”
Bigfoot Networks has raised $8.75 million in a second round of funding to expand its business of making networking cards for gamer computers. Investors include Palomar Ventures, North Bridge Venture Partners and Venio Capital Partners (a previous investor), according to peHub.
Crossbeam Systems, a company that develops network security platforms, has taken in $3.5 million of venture funding. This was a continuation of their sixth round of investing, which took place last spring.