Awareness launches “best practice” templates for social marketing
“Social media marketing” is one of those catchphrases that sets off every right-thinking person’s jargon alarm, but the concept of engaging customers directly and interactively is becoming increasingly important to brand survival. Dave Carter, founder and chief technology officer of a marketing company called Awareness, says the strategy may even benefit from the economic downturn, since it’s faster, cheaper and more engaging than a traditional ad campaign. Now, Awareness wants to make social media campaigns… Continue Reading
Bigfoot Networks raises $8.75 million for gaming hardware business
Bigfoot Networks has raised $8.75 million in a second round of funding to expand its business of making networking cards for gamer computers. Investors include Palomar Ventures, North Bridge Venture Partners and Venio Capital Partners (a previous investor), according to peHub.
Bigfoot had previously raised a $4 million first round in 2006. Its founder was former Intel chip architect Harlan Beverly, who hated the lag in online games caused by bandwidth problems. To fix the problem,… Continue Reading
Crossbeam Systems collects $3.5 million for network security
Crossbeam Systems, a company that develops network security platforms, has taken in $3.5 million of venture funding. This was a continuation of their sixth round of investing, which took place last spring.
In a statement to VentureBeat, Crossbeam claims to be growing “as a leader in the market for network security products and services.” One of its most publicized deals took place with Scottrade last April. The company also protects financial data for companies such as Capital… Continue Reading