Awareness launches "best practice" templates for social marketing

“Social media marketing” is one of those catchphrases that sets off every right-thinking person’s jargon alarm, but the concept of engaging customers directly and interactively is becoming increasingly important to brand survival. Dave Carter, founder and chief technology officer of a marketing company called Awareness, says the strategy may even benefit from the economic downturn, since it’s faster, cheaper and more engaging than a traditional ad campaign. Now, Awareness wants to make social media campaigns more flexible and faster to deploy with templates called “Best Practice Communities.”