Microsoft’s NUads on Xbox Live ‘motions’ boring TV commercials forward

June 14, 2012 8:30 AM Tom Cheredar
Tom Cheredar

The traditional television commercials that play between programs on a TV set are long overdue for an upgrade, which Microsoft is more than happy to provide.

The technology giant announced today it will begin selling advertising units for its interactive …

Microsoft Kinect’s NUads is what the TV industry needs to survive the future

May 16, 2012 9:00 AM Tom Cheredar
Tom Cheredar

What if your ads watched you while you were watching them? Microsoft is set to debut its new motion-sensitive advertising project NUads next month, which the company says will revamp the TV ad industry by doing just that.

The company’s …

Microsoft: NUads “will change television as we know it—forever”

June 21, 2011 2:45 PM Regina Sinsky
Regina Sinsky

Today Microsoft promised to transform TV advertising into an interactive experience, unveiling the highly anticipated ad platform for the Kinect called NUads. The platform uses the voice and gesture controls of Kinect for the Xbox 360, and will allow people …