Shift attacks Salesforce, Adobe with ‘open marketing cloud,’ an app store for digital marketing tools

April 9, 2013 9:48 AM John Koetsier
John Koetsier

Salesforce says it has the world's only unified social marketing suite. Adobe says its marketing cloud is a single service that includes everything digital marketers need to get ahead.

Shift begs to differ.

Facebook marketers: Offerpop’s new tools boosting engagement 84% and loyalty 195%

February 19, 2013 8:51 AM John Koetsier
John Koetsier

What kinds of posts do well with your Facebook audience? What topics are most viral for your customers? And how can you find clones of your best fans?

Killing it in enterprise via the Dropbox strategy, Offerpop adds new ‘big data’ product

January 21, 2013 11:08 AM John Koetsier
John Koetsier

Offerpop is taking a page from Dropbox. Or Salesforce.com. Or, if you want to go old-school, the personal computer itself.