"It's a way better deal than Groupon," Kim said. "Also, advertisers can track this."
Facebook will soon start charging merchants to run Offers as a way to earn more revenue at a time it desperately needs it.
Visa has led a $40 million investment round in TrialPay, one of the leaders in alternative payments known as offers.
Mountain View, Calif.-based TrialPay will use the money to expand into new markets and innovate in “transactional advertising.” TrialPay’s business …
Premium video sharing site Vimeo has added a new program called Perks that gives paid subscribers deals on professional video equipment and software, the company announced Tuesday.
Vimeo’s revenue comes from a combination of advertising and paid subscriptions, so the …
When it comes to making money on apps, Apple developers are far ahead of Google Android developers. But PapayaMobile is announcing today that it has set up key partners to enable in-app purchases for Android apps.
If developers support it …
When a startup changes its name, there is something good about the new name and something bad about the old one. That’s the case with Offerpal Media, the social monetization company, which is changing its name to Tapjoy today.
Offerpal …
Loopt Star, an application from location-based startup Loopt that lets users check in to places and get rewards, is now available on Android devices.
The Loopt Star application is different from the original Loopt application as it focuses more on …
Social games are the rage these days, but making money from them isn’t easy. Gamers play these titles for free, but Adknowledge is figuring out how game publishers can wind up making money from 100 percent of the players.
Adknowledge’s …
As it adapts to changes on Facebook’s platform, Offerpal Media has named Mihir Shah as its new chief executive and president.
Shah replaces George Garrick, who served as CEO since last fall. Garrick will become executive chairman. Garrick himself replaced …
Former Skype chief executive Michael van Swaaij has led a $2 million round of funding for SupersonicAds, the newest kid on the block in the online game offer business.
London-based SupersonicAds has created a virtual goods platform that allows online …
Social gaming ran into its biggest scandal last fall, when allegations surfaced that offer companies were defrauding consumers by presenting them with less-than-savory advertising offers, signing them up for subscription deals they didn’t really want.
That prompted a crackdown by …
After shutting down offers on its social games because of accusations of scam ads, social game firm Zynga is bringing them back under tighter controls.
Mark Pincus, chief executive of the largest social game company, said in a blog post …
