Visa leads $40M in TrialPay’s alternative payments business
Visa has led a $40 million investment round in TrialPay, one of the leaders in alternative payments known as offers.
Mountain View, Calif.-based TrialPay will use the money to expand into new markets and innovate in “transactional advertising.” TrialPay’s business includes ads known as offers, where users agree to watch a video or sign up for a subscription as a way to pay for a virtual good in a game or other kind of app … Continue Reading
Vimeo launches Perks program to add more value to subscriptions
Premium video sharing site Vimeo has added a new program called Perks that gives paid subscribers deals on professional video equipment and software, the company announced Tuesday.
Vimeo’s revenue comes from a combination of advertising and paid subscriptions, so the company is always looking for new ways to make its subscriptions a high value. The Perks program is purely a play to keep the company’s Pro and Plus subscribers satisfied and to attract new ones; … Continue Reading
PapayaMobile creates partnerships to help developers make money on Android apps
When it comes to making money on apps, Apple developers are far ahead of Google Android developers. But PapayaMobile is announcing today that it has set up key partners to enable in-app purchases for Android apps.
If developers support it and consumers take to it, it could be a big deal. We’ll hear more about this development from Si Shen, chief executive of Beijing-based PapayaMobile, at DiscoveryBeat 2010, where she is a panel speaker today.… Continue Reading
Following scandal, Offerpal changes name to Tapjoy
When a startup changes its name, there is something good about the new name and something bad about the old one. That’s the case with Offerpal Media, the social monetization company, which is changing its name to Tapjoy today.
Offerpal bought mobile monetization firm Tapjoy back in March, but now the little fish has swallowed the big one. Tapjoy specializes in monetizing mobile apps, a business that is growing faster than Offerpal’s core business of … Continue Reading
Loopt Star brings check-in rewards to Android users
Loopt Star, an application from location-based startup Loopt that lets users check in to places and get rewards, is now available on Android devices.
The Loopt Star application is different from the original Loopt application as it focuses more on rewarding consumers for checking into certain locations. For example, if you check in to Burger King you’ll get an offer for a free coffee or soda with the purchase of a regular sandwich or breakfast … Continue Reading
Adknowledge unveils three ways to make money in online games and apps
Social games are the rage these days, but making money from them isn’t easy. Gamers play these titles for free, but Adknowledge is figuring out how game publishers can wind up making money from 100 percent of the players.
Adknowledge’s Burlingame, Calif.-based Super Rewards subsidiary is launching a three-part system for making money from virtual currency in games. That could help boost the engagement of players in social games and help raise the revenue generated … Continue Reading
Offerpal Media names a new CEO during a tough transition
As it adapts to changes on Facebook’s platform, Offerpal Media has named Mihir Shah as its new chief executive and president.
Shah replaces George Garrick, who served as CEO since last fall. Garrick will become executive chairman. Garrick himself replaced Offerpal’s founding chief executive, Anu Shukla, in October, 2009. During his tenure, Garrick was trying to reposition Offerpal in the wake of a scandal over the legitimacy of the offer business.
Offerpal creates special promotions … Continue Reading
Former Skype CEO leads $2M investment in online games offer firm SupersonicAds
Former Skype chief executive Michael van Swaaij has led a $2 million round of funding for SupersonicAds, the newest kid on the block in the online game offer business.
London-based SupersonicAds has created a virtual goods platform that allows online game publishers to make money from virtual goods sales. It presents users with special ads known as offers, which allow the user to sign up for a Netflix subscription, for example, in exchange for virtual … Continue Reading
(Updated) Squeaky-clean offer firm gWallet gets into trouble
Former Skype chief executive Michael van Swaaij has led a $2 million round of funding for SupersonicAds, the newest kid on the block in the online game offer business.
London-based SupersonicAds has created a virtual goods platform that allows online game publishers to make money from virtual goods sales. It presents users with special ads known as offers, which allow the user to sign up for a Netflix subscription, for example, in exchange for virtual … Continue Reading
Zynga brings back offers to its online game payment methods
After shutting down offers on its social games because of accusations of scam ads, social game firm Zynga is bringing them back under tighter controls.
Mark Pincus, chief executive of the largest social game company, said in a blog post that the company is taking a baby step to bringing back offers, which are a special kind of ad where a user signs up for a service in lieu of paying for a digital good … Continue Reading
