socialympics

London 2012: The first social Olympics?

Four years ago, Facebook had just 100 million users (and we thought that was big). Upstart Twitter was almost as small as the number of characters in a vintage non-media-enhanced tweet: six lonely millions.

did-i-do-that

Twitter on NBCgate: we screwed up (partially)

Twitter has taken the extraordinary step of kinda sorta partially apologizing on its blog for taking down UK journalist Guy Adams’ Twitter account. Even more significantly, the company’s top lawyer wrote the blog post — not the communications staff.

twitter-stop

Twitter: you crossed the line

Yesterday Twitter suspended UK journalist Guy Adam’s account for tweeting negatively about NBC’s coverage of the Olympics, including tweeting an email address of the NBC executive in charge. Today we’ve learned that it was not NBC that initiated a complaint, but Twitter, which took the surprising step of proactively informing NBC.

NBC Olympics

A post about NBC’s Olympics coverage that NBC might agree with

NBC has been getting a lot of flak on social networks lately for its handling of the Olympics. Because of the time difference between the United States and London, most of the high-profile events are shown with a delay of several hours.

running

How Bleacher Report is preparing for Olympic-sized web traffic

Bleacher Report is the third-most visited sports website in the U.S., behind massive brands ESPN and Yahoo Sports (both backed by huge corporations). You don’t get to millions of monthly visitors and peak traffic of 80,000 page requests a minute by ignoring scalability. But the soon-to-be-live 2012 London Olympics promises to triple the independent site’s pageviews.

olympic games

GE partners with Facebook, launches HealthyShare app as part of Olympics push

As a partner of the Olympic Games, General Electric has an active interest in promoting the upcoming be-all, end-all athletic competition. That explains why the appliance manufacturer has partnered with Facebook to today launch HealthyShare, a Facebook application designed to encourage people to lead healthier and more active lifestyles, just like the athletes they admire.