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Onavo’s data compression makes its way to Android 4.0 devices

Onavo has had something of a split personality for the past year. The company’s iPhone app has won countless awards for its revolutionary data compression capability (including top prize at our MobileBeat 2011 conference), but Android users had to make do with an entirely different Onavo app that helped them keep track of their mobile data.

How to attract users to your app and go platinum

If you are a struggling artist or developer working on the next great mobile app, you need a strategy for drawing in users. Keep in mind that buying traffic to convert to users doesn’t always add up. Developing for the mobile platform is vastly different from e-commerce, where the potential average revenue per user (ARPU) is considerably smaller, and in many cases non-existent. At the same time, there’s a limited amount of advertising inventory, and discoverability remains poor…