Soon, all online advertising will be video
Guest Post Video advertising will double approximately every two years until all online ads will be video ads. That's right -- all online ads will be video.
Has Marissa turned the boat around? Analysts predict gains for Yahoo
March 28, 2013 11:24 AM
Jolie O'Dell
With $3 billion in forecast revenue, Yahoo might be seeing its first real growth in years.
Your online ad strategy stinks, Pricing Engine raises $1.25M to help
March 15, 2013 3:31 PM
Devindra Hardawar
When it comes to managing online ad campaigns, we could all use a hand -- especially small businesses.
Google has 5 of the 6 most popular apps in America (and more crazy data from ComScore)
February 14, 2013 12:24 PM
John Koetsier
ComScore's massive report also includes data on the top web properties, the battle for search dominance between Google and Bing, and smartphone market share, among other things.
Google announces ‘biggest change to AdWords in 5 years:’ mobile is now baked in
February 6, 2013 7:38 PM
John Koetsier
"This is a huge simplification to how advertisers manage and track mobile advertising campaigns," Larry Kim, CEO of search marketing firm WordStream, told me today.
J2 Global buys PCMag owner Ziff Davis for $167M
November 12, 2012 7:48 AM
Devindra Hardawar
Ziff Davis finds a new owner in a cloud tech firm.
Internet ad revenue hits $17B, mobile ad revenues double in first half of 2012
October 11, 2012 11:49 AM
John Koetsier
Google for nothing and your Facebook for free?
Funding Daily: a possible Square investment and fighting cyber threats
April 18, 2012 3:45 PM
Sarah Mitroff
At VentureBeat, we come across a lot of funding news every day. In order to bring you the most information possible, we’re rounding up the quick-and-dirty details about the funding deals of the day and serving them up here in …
StyleCaster to challenge Condé Nast with ‘Style as a Service’ ads (exclusive)
December 21, 2011 7:16 AM
Sean Ludwig
Fashion-focused media company StyleCaster will launch a proprietary ad platform in mid-January that will challenge Condé Nast, Glam Media and third-party ad networks, the company revealed today.
The new ad platform, dubbed Style as a Service, is a joint venture …
Facebook’s entire business model is under fire in the EU
November 28, 2011 12:26 PM
Jolie O'Dell
Perhaps you’ve heard the saying, “If you’re not paying for the product, then you are the product.”
Facebook (and just about every other free Web service) has built a business on that saying and its implications, and the European Commission …
Intergi scores ad deal with online game leader Bigpoint (exclusive)
September 28, 2011 5:00 AM
Dean Takahashi
Intergi Entertainment has nabbed an exclusive ad agreement with online games leader Bigpoint to manage Bigpoint’s online advertising in North America, the company announced today.
Bigpoint has more than 200 million registered users for its 60 online games, which include …
Online advertising explodes to $31B, but publishers getting squeezed?
Advertisers are likely to spend $31.3 billion buying online ads this year, 20 percent more than last year. That’s according to the encouraging forecast from market researcher eMarketer — and it’s almost twice the 10.5 percent growth in 2011 that …
Mpire becomes Adxpose and lands $3M for verifying online ads
Mpire, a company that helps to verify, optimize and measure online display advertising, today announced a third round of funding for $3 million to support the company’s growth. The company also decided to change its official name to its main …
RadiumOne: Get ready to "like" ads
Ad network RadiumOne is following Facebook’s example as it tries to figure out whether viewers liked an ad.
The San Francisco startup is launching a new feature called the “R1 Like Button,” which brings the “like” button that Facebook popularized …
Turn raises another $20M for its automated ad tools
Turn, one of the “demand-side platforms” (DSPs) that are becoming increasingly important to online advertising, just raised $20 million in new funding.
Advertising agencies use DSPs to centralize all their ad-buying across multiple ad exchanges and networks, usually with some …
Investors bet $35M on AdKeeper’s “keepable” ads
AdKeeper, a company promising a way for users to save online ads in a place where they can browse them later, just raised $35 million in a second round of funding.
The round brings New York-based AdKeeper’s total funding to …
Online ad sales eclipse newspaper advertising in 2010
Online ads are expected to eclipse newspaper advertising for the first time, according to estimates from market researcher eMarketer.
U.S. spending on online ads will hit $25.8 billion in 2010, compared with $22.8 billion spent on print ads in newspapers, …
Forecast: Online ad spending to nearly double by 2014
Spending on online advertising will grow by double-digit percentages over the next four years, ending at close to double its current value by 2014, according to a new forecast by marketing research firm eMarketer.
The research firm estimated online ad …
Why an online-ad guru thinks TV ads are too cheap
Those bullish on online advertising eye the television-advertising market, which is worth $70 billion just in the U.S., and bet that Web ads can steal a big chunk of that, as they’ve done with print advertising. That’s why Google is …
Co-founder says Twitter is still exploring business models
In the past few months, Twitter appears to have finally found a business model, and that model is advertising — chief executive Dick Costolo said in September that the company had “cracked the code” on ads. But Twitter co-founder Ev …
