Facebook is doing just fine in the ads game, it turns out.
If you want your brand to be blasted straight through the eyeballs of your target audience right into their occipital lobe with maximum force, Bing’s new ‘hero’ ads will be right up your alley.
Google is planning to unveil its own ad tracking technology to replace today’s third-party cookies. The move would potentially give people more privacy while browsing the web … and, of course, make Google even more powerful in digital advertising.
“In many instances, the messaging is an afterthought in digital marketing, which has become increasingly analytical and data-driven,” said BoostCTR CEO David Greenbaum.
Promoted tweets drive sales, Twitter said today. And not just for web retailers — they’re talking ice cream and razors and toothpaste.
Guest Post Video advertising will double approximately every two years until all online ads will be video ads. That’s right — all online ads will be video.
With $3 billion in forecast revenue, Yahoo might be seeing its first real growth in years.
When it comes to managing online ad campaigns, we could all use a hand — especially small businesses.
ComScore’s massive report also includes data on the top web properties, the battle for search dominance between Google and Bing, and smartphone market share, among other things.
“This is a huge simplification to how advertisers manage and track mobile advertising campaigns,” Larry Kim, CEO of search marketing firm WordStream, told me today.
Ziff Davis finds a new owner in a cloud tech firm.
Google for nothing and your Facebook for free?
Fashion-focused media company StyleCaster will launch a proprietary ad platform in mid-January that will challenge Condé Nast, Glam Media and third-party ad networks, the company revealed today.
Perhaps you’ve heard the saying, “If you’re not paying for the product, then you are the product.”
Intergi Entertainment has nabbed an exclusive ad agreement with online games leader Bigpoint to manage Bigpoint’s online advertising in North America, the company announced today.
Advertisers are likely to spend $31.3 billion buying online ads this year, 20 percent more than last year. That’s according to the encouraging forecast from market researcher eMarketer — and it’s almost twice the 10.5 percent growth in 2011 that eMarketer predicted in December.
Mpire, a company that helps to verify, optimize and measure online display advertising, today announced a third round of funding for $3 million to support the company’s growth. The company also decided to change its official name to its main product, Adxpose.
Ad network RadiumOne is following Facebook’s example as it tries to figure out whether viewers liked an ad.
Turn, one of the “demand-side platforms” (DSPs) that are becoming increasingly important to online advertising, just raised $20 million in new funding.
AdKeeper, a company promising a way for users to save online ads in a place where they can browse them later, just raised $35 million in a second round of funding.
Online ads are expected to eclipse newspaper advertising for the first time, according to estimates from market researcher eMarketer.
Spending on online advertising will grow by double-digit percentages over the next four years, ending at close to double its current value by 2014, according to a new forecast by marketing research firm eMarketer.
Those bullish on online advertising eye the television-advertising market, which is worth $70 billion just in the U.S., and bet that Web ads can steal a big chunk of that, as they’ve done with print advertising. That’s why Google is pushing YouTube, Google TV, and video advertising, for starters.
In the past few months, Twitter appears to have finally found a business model, and that model is advertising — chief executive Dick Costolo said in September that the company had “cracked the code” on ads. But Twitter co-founder Ev Williams said today that the company isn’t settling on ads.
Hulu chief executive Jason Kilar shared some numbers today to show where the online TV service stood at the end of October.