Native advertising is one of the Biggest New Things in that realm, but now the U.S. Federal Trade Commission (FTC) is pointing out that the genre needs to avoid being just another version of a very old game: Let’s deceive the customer.
The shortest Thanksgiving-Christmas shopping season since 2002 is almost upon us, but it promises to deliver record earnings. Based on an exhaustive analysis of 450 billion retail website visits over the past seven years, and direct insight into 72 percent of all the cash flowing into the 500 largest retail websites in the U.S., Adobe is forecasting the biggest Thanksgiving, the biggest Black Friday, and the biggest Cyber Monday in history.
Today, respected research and advisory firm Forrester dumped on Facebook, saying that it is failing marketers. The real problem, however, is actually that Forrester is failing its customers.
Editor's Pick In its run-up to IPO, Twitter has built ad tools for geotargeting and retargeting as well as ad products for the music industry and the TV industry. It’s built an Ads API for partners, and even bought an ad exchange to broaden access to its massive 500 million tweets per day inventory.
Mobile advertising continues to be up and to the right as 33 percent of clicks on Google ads are now from smartphones or tablets, impressions are up 37.1 percent, clicks are up 16.2 percent, and advertiser spend is up 23.1 percent.
A study of more than 200 billion ads on Facebook says that mobile ads on iPhone generate 1,790 percent more return on investment than ads on Android. Even worse, advertising on Android actually costs more than it returns.
Performance marketing company Nanigans released a study today showcasing that Facebook advertising is alive and well, with retailers seeing a 375 percent explosion in click-through rates from Q3 2012 to Q3 2013 — and healthy 152 percent return on investment.
Death, taxes, and internet ad revenues going up are the new certainties of life, apparently. That’s good news for Facebook, Google — and the soon-to-IPO Twitter.
“Today’s announcement is just the beginning,” said Len Jordan, Managing Director at Madrona Venture Group. “Their platform enables an entire set of applications and measurements for driving new levels of analysis and optimization.”
“We call it zero-waste advertising,” Golec says. “We’re only hitting the right businesses.”
You saw an ad on your laptop at work. Decided to do a quick Google search on the product on your phone at lunch. Then bought it on your iPad at home after dinner. How’s a savvy online advertiser to know when his or her ads work?
Guest Post Where is the smart money going in content advertising?
Glass could be worth $3.3 billion to Google by 2017, one analyst suggests. And that’s even if only 65,000 people end up actually wearing the face-mounted augmented reality glasses.
Twitter announced this morning that its new Lead Generation cards, which had been in limited beta since May, are now available for all advertisers on Twitter — including small self-serve advertisers.
The fact that TV drives tweets is not particularly shocking. The fact that tweets drive TV is much more significant.
Editor’s Pick “Every single year we’re heard people say ‘this is the year of mobile,” Nanigans SVP Dan Slagen told me, laughing. “But this is the first time we’ve seen someone come forward and put forward the kind of number Facebook did.”
Good news for advertisers and services that rely on display advertising technology. Display advertising on the web grew by about 26.3 percent for the first quarter of 2013, according to a new global ad spend report from Nielsen.
This year Google made one of the biggest changes to the engine that drives its cash flow, ever. And that change was supposed to drive increased revenue and higher costs per click.
I guess someone forgot to tell Google.
If you’ve visited a flower shop online lately, you might start seeing ads for flowers on Twitter.
Facebook announced today that the company now has one million active advertisers — companies or organizations that have advertised on the social network at least once in the last 28 days.
Search is the gold standard in the internet marketing world. Nothing beats customers finding you via organic search, arriving at your website straight from Google, ready and willing to make a purchase.
Perhaps almost nothing.
Twitter is planning to launch a Facebook Exchange-like service to allow brands to buy ads programmatically and retarget Twitter users based on their browsing and search history.
A year ago today, CEO Mark Zuckerberg “rang the bell” to open trading in one of the most hotly-anticipated initial public offerings in history as Facebook hit the stock market. And promptly went splat.
Facebook’s coming video ads will be disruptive, interrupt people, and run the risk of Facebook becoming the very social network it supplanted, according to at least one online advertising executive.
The ad world has finally figured out how awful the tracking cookie is — and that’s good news for Internet users.
Enterprise cloud software titan Salesforce has launched a new social ad management app called Social.com that will become the third offering in Salesforce’s Marketing Cloud.
Guest Post During the past few months, digital ad companies have been forced to take a hard look in the mirror.
Just a few weeks after Facebook gave us the beautiful new uncluttered news feed, the social network is starting a test to introduce Facebook Exchange ads right in the middle of that wonderful simplicity.
Facebook is moving beyond the simple “X liked Coke” to the meaning of that like — and using more nuanced clues based on what Facebookers have posted and shared on the site to built that characterization.
“It’s a way better deal than Groupon,” Kim said. “Also, advertisers can track this.”
You wasted a good chunk of that $50 billion on advertising that didn’t convert, didn’t show ROI, and wasn’t intelligently conceived. Ideagility CEO Ron McDaniel wants to change that.
DataXu pulled in $27 million in funding today, proving that investors continue to see potential in the massively complicated world of ad-tech.
Do you run a business? If so, Google wants to help make web marketing and sales work for you.
“The problem with Facebook,” he said, “even though everyone thinks they have so much data on you and they’re the next Google … is that recency is a big factor.”
13 million times a day, a product is sold, a white paper is downloaded, some personal information is taken. In short, some exchange of value takes place — at huge, mind-boggling scale.
Ad tech startup AdRoll has released the results of its first foray into selling retargeted ads on Facebook’s ad exchange — and what might come as a shock to no one, the results look great.
Did Facebook use your face to help sell 55-gallon barrels of personal lubricant? If so, you too may be eligible for a whopping two pennies in compensation, ramping to $10 if you apply.