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Advertising's new addiction: Programmatic buying

Programmatic ad buying has permeated every media platform and brand marketers are taking notice.  In 2013, marketers spent $3.36 billion on programmatic ad buying — and eMarketer estimates that it will soar to $8.5 billion in the next 3 years.

From the FTC's presentation at its workshop on native ads

FTC to native ads: Wear a sponsor’s hat

Native advertising is one of the Biggest New Things in that realm, but now the U.S. Federal Trade Commission (FTC) is pointing out that the genre needs to avoid being just another version of a very old game: Let’s deceive the customer.

Thanksgiving turkey

Adobe forecasts record holiday sales: $1.1B Thanksgiving, $1.6B Black Friday, $2.3B Cyber Monday

The shortest Thanksgiving-Christmas shopping season since 2002 is almost upon us, but it promises to deliver record earnings. Based on an exhaustive analysis of 450 billion retail website visits over the past seven years, and direct insight into 72 percent of all the cash flowing into the 500 largest retail websites in the U.S., Adobe is forecasting the biggest Thanksgiving, the biggest Black Friday, and the biggest Cyber Monday in history.

local business

Facebook now has 1M active advertisers

Facebook announced today that the company now has one million active advertisers — companies or organizations that have advertised on the social network at least once in the last 28 days.